We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
5 Ways to Increase Engagement with Your Target Audience
Author, Kate Prince, asks “Are you just chasing numbers and forgetting what really matters? She also states “Valuable audience engagement is all about QUALITY over QUANTITY”. Check out her five tips: 1. Know where they are (Platform), 2. Know what they’re looking for (Content), 3. Time is money – be the money, 4. Be consistent and reliable, and 5. Social is a two-way street. Check out her great points— love that she includes a tip and example for #1-#4!
10 Pieces Of Marketing Jargon That Need To Die Yesterday
Robert Coles offers up “Buzzwords We Love To Hate” and says “A quickly-changing inbound marketing landscape requires new words that might not be recognized by Webster’s. However, that doesn’t mean they need to be super irritating”. Read the list to see if you agree and discover which one he calls “so 2012”.
Finding (And Wooing) Influencers
Brittany Huber gives a great definition of “Influencers” including types. She explains who exactly these influencers are, how you find them, and how you earn their support. Read to the end to find out why she draws from the same advice she got about talking to boys she had a crush on in school.
Mary Meeker’s 2014 Internet Trends: 12 amazing stats from the presentation
Thanks to Kelvin Claveria who mined out some great info from this year’s report. Tech enthusiasts, entrepreneurs, marketers and journalists always look forward to Mary Meeker’s annual Internet Trends report. Meeker, a partner at the venture capital firm Kleiner Perkins Caufield & Byers, uses the report to highlight Internet trends that reimagine the various aspects of people’s lives today. Want more? Check out the slideshare of the full report.
Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday posted by Cyrus Shepard
Follow this link for the video (only 5:47) or read the transcription. Some great stuff— summed up by saying “SEO is all about discovery. What works today may not work a year from now or two years from now, so we have to have open minds and keep learning and keep making our best practices the best they can be”.
The CMO’s Massive Transformation
As Jeanne Roué-Taylor says, in our “always-on world … The challenge has never been greater … for [Chief Marketing Officers] to face the daunting task of striking the perfect balance between being relevant and safeguarding a customer’s privacy—a tough job when relevance involves leveraging customer data.” Check out this article to see what approach she says is the only plan that makes sense for true transformation.
The Introvert’s Guide to Inbound Marketing Success
Eunice David gives us five great things you can do if you’re an introvert wishing to succeed in the marketing world. Here at Heinz— we have a great team—and quite a few of us are introverts! The author says “introverts make some of the world’s most successful businessmen simply because their affinity for introspection makes them great strategists.” She names a few here. Do you agree? Can you name a few?
How to Develop a Mutually Beneficial Relationship with Sales by Elise Musumano
Read the six ways your marketing and sales teams—if not in sync, can change an unhealthy paradigm. Elise doesn’t claim they’re cure-alls, but after reading this you’ll see there is a common denominator worth keeping top-of-mind next time you experience a stressed relationship between sales and marketing.
A Seven-Item Checklist for Measurable Marketing in the Digital Age
Grant A. Johnson shares what he calls “a little secret” that “will fatten the bottom line”. As a seasoned direct response marketing guy who has also done dozens of digital marketing campaigns, Grant has put together a checklist to keep in mind as you create your next digital marketing masterpiece. Some good solid advice worth reading.
4 Marketing Tips for Startup Entrepreneurs
Maynard Webb knows from experience that celebrating stories and creating an emotional connection is the way to win the hearts and minds of consumers. That’s the pinnacle of marketing wins, but where do people go wrong? Read the top four things he’s learned so you don’t have to learn the hard way!