In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

 

Finding the line in content marketing: how to be edgy without alienating customers

Everyone wants to jump on current events and be a thought leader. But, how successfully are you pulling that off? Where do you draw the line between what’s good edgy versus bad edgy? Great insight from Caleb Trecek.

Why people unsubscribe and how it affects your email growth

Just because people unsubscribe from your emails doesn’t mean they never want to hear from you again. Understanding why people unsubscribe can help you design a better program in the future. Awesome article from Loren McDonald.

Generation huh? Why social sellers need to focus on relationships, not networks

Social selling isn’t just about knowing a ton of people and trying to engage with that huge network. It is about building relationships and growing from there. It is really quality over quantity. Thanks for the great insight Joanne Black!

Avoid this killer sales strategy at all costs

Great lesson to share with the people around us. Trying to multitask is a bad idea, no matter what you’re trying to do. Thanks for the valuable and necessary lesson Jill Konrath.

The core beliefs that define our business

Does your business live by the core beliefs and values that they claim to follow? Companies can be wildly successful if they forge a culture that stays true to their core beliefs for their clients and for their employees. Great advice Carlos Hidalgo!

How the most successful people prioritize

Everyone wants to be a “yes”-sayer when a colleague or their boss asks them to do something and add to their task list. How do you prioritize your work so you are actually getting everything done? Great tips from Lindsay Kolowich.

How to keep long-term focus when you’re putting out fires

Life will continue to work and move around you even when you try to stop time to sit back and relax. Life continues to move. How do you focus on building a great future while remembering to stay in the present? Good stuff from Kevin Sterling.

12 ways to get more blog subscribers [infographic]

There’s no one-size-fits-all plan to get more subscribers for your blog. But, there are a few tricks you can try. One of these tricks is bound to work for you. Great tips Ginny Soskey!

The best entrepreneurs don’t know when to quit

The best entrepreneurs have faced challenges and risen above them. They just don’t know when to quit and probably never will. So, what makes a winning pitch from an entrepreneur? Thanks for the great insight Barbara Corcoran.

 

Want some more really great content? We are helping Ann Handley launch her new book “Everybody Writes: Your Go-To Guide for Producing Ridiculously Good Content” on October 2nd. You won’t want to miss this! Register now!

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