In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Should you repost your blog content on other websites? A data-driven answer
Sharing your blog posts on through your social and via other strong mediums won’t always benefit you. Make sure you are doing it the right way. Great advice Neil Patel!
How to coach the millennials on your sales team
According to traditional standards, millennials are proving to be a difficult generation to manage. However, the sheer size of this demographic is going to force change. Interesting point via Sandler Training Group.
Why do marketers make marketing so complex?
Out with the old and in with the new. Make your content more concise and to the point. Marketers just don’t have enough time in their day anymore to read all of the content out there. Good stuff Brent Pohlman.
How to A/B test your sales voicemails to improve response rates
We A/B test emails all of the time. Now, we are testing out different voicemails for sales to improve response rates. What works for you? Interesting article Patrick Cahill.
9 email marketers explain why nobody opens your emails
You create great content and send out a weekly newsletter like always. Why are your open rates dropping more and more each week? Great reminders and tips from the Young Entrepreneur Council!
Social psychology for marketers: 8 lessons in buyer behavior
A big part of a marketer’s job is to understand how and why our prospects behave the way they do. However, it doesn’t stop there. What is the psychology behind these behaviors? Great article Lanya Olmsted.
Radical advice for tech companies: Put the designer in charge
A lot of the time, engineers and marketing/business people get put in charge. Now that our world is consumed with software, it’s time to put designers in charge. Interesting article Hillel Cooperman & Jenny Lam.
Why the 10,000 hour rule isn’t working for you
Just because you’ve been doing something for 10,000 hours, doesn’t mean that you’re an expert at it. When you are working and learning, are you as engaged as you can be? Great perspective from Anthony Iannarino.
3 ways to use your data today for successful marketing in 2015
Data is big. Don’t let it scare you though. How can you maximize your data right now to start off 2015 with a bang? Great insight and tips from Amanda Kahlow!
