“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Jeff Lowe who leads the development, coordination and execution of SMART Technologies’ global marketing strategies and oversees all marketing functions, including strategy, market operations, social media initiatives and marketing communications. Jeff brings more than 23 years of marketing experience in technology and telecom sectors. Others describe him as a brilliant marketer. Jeff, suffice it to say, gets stuff done. Here, in his own words, is how he works.
Location: Calgary, Canada. (Global HQ for SMART Technologies)
Current computers: Well, how much time do you have!? I’m fortunate to work at a company that has a number of options for great collaboration devices. Here’s the rundown:
- SMART kapp (reinvented dry erase board) – allows me to capture contents from brainstorm sessions, save them to my phone or iPad, and share with remote participants
- HP Ultrabook laptop, plugged into a 18” SMART Podium that allows me to write and annotate over my meeting materials
- 84” SMART Board Interactive Flat Panel which is great for high-res images and meeting with a group in my office and with remote participants
Current mobile devices: iPhone 5; iPad; Microsoft Surface Pro 3
What apps/software/tools can’t you live without?
- SMART Meeting Pro software. This collaboration software allows me to make notes and annotations over any application in all my meetings – either on my mobile device or my SMART board – so whether I am presenting to customers, working with agency partners or meeting with colleagues internally, we can make markups and changes and actually work in the meeting instead of talking about the work! The other thing about Meeting Pro that I love is ability to pan/zoom in an unlimited workspace – it’s great for brainstorming sessions.
- SMART kapp application – on my iPhone and iPad – pairs with my kapp board so I can capture, save and share the board’s contents
What’s your workspace like? It seems like I have a different workspace every day – so I would say “dynamic”. Sometimes my workspace is my office as described above, but often it’s in a customer or partner office, a hotel meeting room, at home, or seat 12C on Air Canada! I really believe in the adage that work is what you do, not where you go. The technology available today allows people to work anywhere, anytime.
What’s your best time-saving shortcut or lifehack? I spend a lot of time planning and prioritizing my work. At the beginning of every week (and then every day) I write down the things that must get done. This helps me to focus on the important tasks, not just the urgent things that inevitably come up every day.
What everyday thing are you better at than anybody else? Probably organization.
What’s your favorite to-do list manager? I’m a strong follower of the Steven Covey methodology, including the monthly/daily planning binders, and the “important vs urgent” matrix
What do you listen to while at work? Highly variable depending on my mood. I listen to playlists on Jango; I would say my fallback is alternative/hard rock, but sometimes I’ll go to easy listening or even country (my daughter’s influence!)
What are you currently reading? I read marketing & sales blogs and magazines to keep current on industry trends and directions. For personal interest, I read a lot of books on fly fishing. I like to read fiction when I get a chance – I like Steven King novels – I also just finished reading an interesting book called The Dog Stars, where a flu pandemic has killed almost everyone except a guy, his dog, and a few fish left to catch.
What’s your sleep routine like? I like to get 7 hours. Typically 10pm – 5am
What’s the best advice you’ve ever received? My dad had some great one-liners that stuck with me. One of my favorites is “Plan your work, and work your plan”. Another one that I try to live by from my father-in-law is “Don’t get so busy making a living that you forget to make a life”
Fill in the Blank. I’d love to see: David Fuller, President, TELUS answer these questions.