In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
How CMOs use Twitter: Insights and opportunities
The CMO is under a lot of pressure these days with all of the different pieces of the company riding on its success. Here is one way to help lead CMOs to see success. Good stuff, Dennis Shiao.
10 skills a digital marketing manager needs to succeed
Being a digital marketing manager is like constantly being in a maze trying to figure out which is the best solution. These 10 skills are useful to know even outside of being a digital marketing manager. Great article, Jeff Bullas.
6 reasons why marketers should bet on podcasting
One guess as to why you should be on podcasts? You can listen to them while getting up in the morning, while driving, or while even reading other blogs online. Great reminder, Alisa Meredith!
7 tools for finding and connecting with influential bloggers
Great bloggers are constantly getting pitched by marketers. How do you stand out from the crowd and make an impression? Good stuff, Ann Smarty.
What’s obvious to me that most sellers are totally blind to
What do you think most sellers are totally blind to? A lot of times this can even be thought of as your competition. Great reminder, Jill Konrath.
3 reasons why thinking outside-the-box is harmful to sales productivity
Most of the time, we think that being creative and different is a good thing. Don’t get wrong, it most certainly can be. However, sometimes things can go too far in the wrong direction. Great point, Nancy Nardin.
4 sales follow-up email templates that will get your prospect’s attention
If you aren’t using follow-up emails after reaching out to your prospect, you’re missing out on a great opportunity. Good stuff, Christine Georghiou.