In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Bad things happen when you turn discovery sales calls into presentations
Yes, you want to bring value to your prospects and show them the value you can bring. But, turning a discovery call into a presentation could be your downfall. Great article, Mike Weinberg.
15 habits of highly effective content marketers
It’s important to create original, useful content. A lot of people have shared tips to be better writers, but not a better content marketer in general. Here are some helpful tips for the latter. Thanks, David Khim.
A marketing technology guide for CMOs at midsize B2B companies
There are so many different technologies out there for marketers. Where do we start? Here’s a good start at a guide to help us pick the right tool. Thanks for the insight, Ian Michiels!
Why I was kicked out of a LinkedIn sales group
LinkedIn can be really useful if used correctly. It can also be a huge time suck if you get stuck in the world of group discussions that don’t pertain to your current work. Good stuff, Dave Kurlan.
How to spot an A-player inside sales rep
You want the top dog, powerhouse, motivated and efficient sales rep. What qualities does that mean you need? Here’s a helpful article to find the right inside sales rep for your team. Helpful tips, Josh Horstmann.
Don’t be fooled! Analytics without accurate data is not the answer
Analytics tools can be really helpful in looking at your progress, but they can also drag you down if you aren’t using them properly. Great insight, Sean Burke.
The daily habits of 35 people at the top of their game
A lot of what you achieve in life depend on your actions. This applies in your social and home life, as well as in work. How successful does that make you feel? Good stuff, Christina Desmarais.
Office staff get excited about terrible customer service in a funny B2B ad
To lighten your weekend, here is a great (and funny!) ad from Desk.com. If only all customer service reps got this excited over negative complaints…