By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Brendan Cournoyer. Brendan was nominated by Amanda Maksymiw (Senior Content Marketing Manager at Lattice Engines). She had this to say about him: “Brendan is the type of content marketer who gets it done. He knows what it takes to build and create a content strategy that educates and engages the audience.” Here in his own words is how he does it:
Location: Boston, MA
Current computers: Lenovo ThinkPad (for work), but I’m naturally partial to my MacBook Pro
Current mobile devices: iPhone 6 (not the Plus – seriously, how do people walk around with those in their pockets? They’re huge!)
What apps/software/tools can’t you live without? LinkedIn, Twitter and Facebook (like everyone else); Hootsuite to bring it all together; Moz Pro for SEO (you really don’t need another tool); Spotify, Uber and TouchTunes; oh, and Microsoft Word (incredibly boring I know, but all of our content starts in Word –how can I live without that?)
What’s your workspace like? Simple. Not a lot of clutter. Notebooks and printouts on either side. A stapler that doesn’t work. And when it’s time to write, I move to my couch or our office lounge where I can put my feet up and get after it.
What’s your best time-saving shortcut or lifehack? When you have a question about something, don’t be afraid to TALK to people. And I mean that literally. If someone is in your office, just walk over and have a conversation. Rather than taking the time to type out a message and waiting for a response, just pick up the phone and get to the bottom of it right away. Technology is great, but sometimes a little old-fashioned initiative can move things along quicker.
What everyday thing are you better at than anybody else? Quick turnarounds. If a question or request comes through that I know will be easy to resolve, I try to knock it out right away. It always bothers me when something that should only take 2 minutes ends up taking 2 days.
What’s your favorite to-do list manager? A pencil. Like most places, we use different tools for managing priorities and group projects. But when things start to pile up for me personally, I still find it easiest to just jot down a list on a piece of paper and get to work on crossing things off.
What do you listen to while at work? As much silence as I can find. My job requires me to write a LOT, and I usually find other voices distracting. Even when I’m working at home, I tend to turn the TV on mute. When I do play music, I might fluctuate between Frightened Rabbit and The Replacements on Pandora.
What are you currently reading? I’m actually RE-reading I Wear the Black Hat by Chuck Klosterman (which I highly recommend).
What’s your sleep routine like? A pretty consistent 8 hours. My office is only a 4-minute drive from my apartment, so I have the luxury of sleeping a little later in the mornings to make up for some of my later nights. Which is important to keep me going, since I never drink coffee – ever.
What’s the best advice you’ve ever received? ”You don’t have to do everything yourself.” If you’re lucky enough to be part of a great team, use them! Also, “Never have more than 2 drinks at work functions.” You don’t want to be the one everybody’s talking about the next day.
Fill in the Blank: I’d love to see Jay Acunzo of NextView Ventures answer these questions.