In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
10 common misconceptions about customer intelligence
A lot of customer intelligence is about understand the motivations and emotional triggers of customers. But, there are a lot of misconceptions about CI too. Good stuff, Dateme Tamuno.
4 ways to drive more LinkedIn traffic to your blog
Organic reach is a marketer’s best weapon. Spending tons of dollars on ads isn’t feasible for everyone. He’s a more realistic way for most that just takes time! Great advice, Neil Patel.
Email critique: when a good offer just isn’t enough
Your offer could be interesting, valuable, and full of great information. But, if your email isn’t great, the offer won’t ever get read. Good points, Howard J. Sewell.
5 ways to keep your sales team motivated this summer
Working in sales can have some great highs and very low lows. During the summer months, when a lot of prospects are away on vacation, the lows can be even more prevalent. Great tips, Drew Hendricks!
Back to basics: 7 reasons content marketing is vital for your B2B business
Content marketing isn’t a one and done kind of deal. Once you start it, you have to continue it if you want it to be successful. Good stuff, Kara Burney.
12 about us page examples that are probably better than yours
The design of your website is important, but it’s also just as important to have the functionality and pieces you want your visitors to see. Interesting points, Lindsay Kolowich.
Use this ridiculous sales stat for nonstop growth
We’ve all heard the stat about the buyer being at least 60% through their journey before reaching the seller. But, they don’t all actually reach us so how do we deal with that? Always great insight, Jill Konrath.