By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Bonnie Crater, founder and CEO of Full Circle Insights.  Long have companies and marketers wanted the ability to track impact, causality and weighting across multiple campaigns.  Bonnie went and built it.  Her history in the tech industry is something to behold – years at Oracle, a stint working for Marc Andreessen at Netscape, plus several tours of duty at Silicon Valley companies from start-ups to

All that plus a biology degree from Princeton.  Suffice it to say, Bonnie gets stuff done.  Here in her own words is how she does it.

Current computers:  Fujitsu Lifebook (I have a hard time spending a lot of money on a PC.)

Current mobile devices: iphone5, Kindle Fire HDX

What apps/software/tools can’t you live without? Docusign, Salesforce, Quickbooks, Google Apps

What’s your workspace like? I sit in a low-walled cube near a window with the team.  My space is littered with books and I have a small conference room accented with orchids.

What’s your best time-saving shortcut or lifehack? Make a list.

What everyday thing are you better at than anybody else? Balancing family, work, and hobby. 

What’s your favorite to-do list manager?  I have tried all sorts of automated list making tools but I seem to work best with pen and a small notebook.

What do you listen to while at work? Tennis on ESPN

What are you currently reading? Boys in the Boat

What’s your sleep routine like?  In bed by 10:30, read until midnight, up at 6:30am for some morning communications.

What’s the best advice you¹ve ever received? Remember that the lead dog gets to see the world first.

Anything else you want to add? Don’t forget to have fun and enjoy the moment.