By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Ruth Stevens, president of eMarketing Strategy and owners of one of the most impressive resumes I’ve seen in a long time. She is currently an adjunct associate professor at the NYU Stern School of Business, a trustee for Princeton in Asia, and also an adjunct professor of marketing at the Columbia University School of Business. She’s on the advisory board for Target Marketing Magazine, is a volunteer mentor at a local New York accelerator, and has spent the past may years serving on additional boards, teaching at other universities…the list goes on and on.
Ruth, suffice it to say, gets stuff done! Here in her own words is how she does it.
Location: Midtown Manhattan, NYC
Current computers: Toshiba Portege, incredibly lightweight, because there’s no CD drive. I love it, except that I’ve almost run out of hard drive space, so I had to move some files to an external Seagate expansion drive.
Current mobile devices: Android 4.3, older than I would like, but the prospect of reloading apps and passwords keeps me fake-loyal. AKA inertia.
What apps/software/tools can’t you live without? Most-used apps: Evernote, Waze, Facebook, LinkedIn, WhatsApp, WNYC, NYTimes and HopStop.
What’s your workspace like? A bright corner of my living room where the Chrysler Building stands guard over my day. I use a stand-up desk, which I cobbled together from shoeboxes, a box of Trader Joe red wine (still full) and a wire shelf from the Container Store.
What’s your best time-saving shortcut or lifehack? Do my important work during my productive hours, which for me are early morning till around 2:00 pm. I leave the mindless stuff for afternoon. I do no work in the evenings—unless an unexpected deadline crops up. I’ve learned to do the big stuff first, when I am fresh, and save the bitty stuff for later.
What everyday thing are you better at than anybody else? Taking full advantage of the opportunities that New York City has to offer.
What’s your favorite to-do list manager? Combination of Evernote and sticky note.
What do you listen to while at work? WNYC, during mindless stuff. For the important stuff, nothing.
What are you currently reading? Just finished Just Mercy, by Bryan Stevenson. A must read about how our criminal justice system fails to serve all citizens equally. Now I am reading Start Something That Matters, by Blake Mycoskie, founder of TOMS shoes. Blake keynoted at the DMA’s 2016 convention, and was the most engaging and thoughtful speaker ever. Plus he offered free signed books afterward. What a guy. He delivers a powerful message about doing good while making money.
What’s your sleep routine like? Boring. In bed by 10:30 or 11:00. Read a few pages. Up at 6:00 and off to the gym for a 7:00 exercise class. So much for the city that never sleeps.
What’s the best advice you’ve ever received? When I was planning to go out on my own, I was told the following:
- Either look for a job, or start your own business. Don’t try to do the one while working the other.
- Define yourself more narrowly than the work you know you can do. This positions you as expert, and makes you more memorable. I describe myself as a B2B marketing consultant specializing in sales lead generation. “Marketing consultant”—they’re a dime a dozen.
- In operating your business, do the stuff that you enjoy and are good at (which is usually the same thing), and outsource everything else.
Anything else you want to add? Your readers can get a couple of free sample chapters from my new book, B2B Data-Driven Marketing: Sources, Uses, Results, at http://b2bdatadrivenmarketing.com/
Fill in the Blank: I’d love to see BLANK answer these questions. Sue Burton, SVP at Bank of America. I heard her speak recently, and she was terrific.