In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads that we love:
10 Essential Things to Do in January to Beat Your 2016 Sales Goal
If you are one of those feeling daunted by your new year’s goal, have no fear! This article can help. Great tips, Leslie Ye.
Three Key Differences Between A/B-Testing and Multivariate-Testing
We take testing pretty seriously here at Heinz Marketing, this is a must read article. This is a great resource, Alp Mimaroglu.
What It Takes To Be Successful That Nobody’s Teaching You
I enjoyed the warning that this is not a warm-fuzzies book, but a book that tells it like it is so you can become successful. Insightful review, Jeff Shore.
Should your company stop doing face-to-face sales meetings?
Would it help to turn your outside sales into inside sales? With the rise of resources available to clients and sales this may be what your company should do. Very insightful, Tibor Shanto.