In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads that we love:
Sales isn’t about tricking someone to buy from you, it’s about earning their business. Great points, Anthony Iannarino
It feels like there are new trends in marketing everyday but they all stem from concepts found in your Marketing 101 textbook. Thanks for the reality check, Samuel Scott
People turn to social media to express all kinds of concerns about a company, that’s why you need a cross-functional team ready to respond to customers needs. Too true, Keith A. Quesenberry
LinkedIn company pages can be an untapped source of great exposure in the marketing and sales world. Are you taking full advantage of it? Viveka von Rosen explains how you can.
It’s important to keep the big picture in mind when growing a startup, you don’t want to just stop at milestones. Great insight, Allen Gannett
An interpretation of the 1989 international bestseller applied to the sales world. Hint: it always comes back to the “why”. Thanks for this, Adam Honig
ABM is a huge trend in marketing technology right now. It’s all about getting marketing and sales on the same page to make more sales. Love this list, Scott Brinker
Videos are huge in marketing right now. It’s important to integrate them into your marketing campaigns. Sarah Quinn tells you how.
These days it only takes one post or comment to get attention and send you into internet infamy. Don’t fear it, embrace it. Great post, Deena Nataf
Every feel more productive when you’re busy. Don’t know what to do with yourself when you don’t have something planned? You might have an addiction. Lindsay Kolowich can diagnose you.