In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Six Key Components of a High Performance Marketing Plan
In the B2B world there’s a lot of comparison shopping online and taking longer to evaluate the options than in the past. Marketers today have to learn how to get in front of buyers. Thanks for the tips, Cindy Collins-Taylor.
Convert More Leads Into Sales With These Five Email Follow-Up Campaigns
A lot of business know they should follow up leads with a good email autoresponder sequence, but many don’t know what to write. Here’s five approaches you can take. Thanks for the suggestions, Nathaniel Cheung.
What Makes Content Go Viral? 3 Experts Weigh In
Three content marketing experts on what they think makes some content super-popular, while other content goes straight to the internet graveyard. Thanks for the article, Kate Taylor Mighty.
Introverts vs. Extroverts: Leadership Challenges & How to Solve Them
Looking at the differences between introverts and extroverts and how to solve common leadership challenges their personality types might face. Thanks for your thoughts, Sophia Bernazzani.
Confusing Choice with Decision
Sellers want to believe that if they educate the buyer and help them make the right choice that they’ll choose to go with them and their product, but making a choice on a product doesn’t always lead to the decision we want. Great insights Tibor Shanto.
You Need Enough Matches to Create Enough Fire
You wouldn’t bring only one match to start a campfire, in the same way you’d expect some matches to fail to work, you should also be prepared for a deal to fall through when trying to meet your sales goals. Thanks for your insight, Anthony Iannarino.
7 Ways Your Best Customers Can Help You Market Your Business
Your best customers can also play a powerful role in your marketing strategy. Great thoughts, Jean Gianfagna.
Why Most Sales Team Meetings Are Awful and How to Fix That
Some great tips on how to supercharge your sales meetings. Great ideas, Mike Weinberg.