In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Why Growth Hacking is Failing You (And What You Should Do Instead)
Growth hacks may work for big companies, but may not be the best thing for your business. Thanks for your insights, Neil Patel.
Why Sales Results Aren’t Improving
If you want to know why sales results aren’t improving, you have to look to leadership, execution, and accountability among other things to find the root cause. Great article, Anthony Iannarino.
Marketing B2B SaaS Products: 10 Marketing Pros Share Their Best Tips
A great look at some marketing strategies and tactics from the pros themselves. Thanks for putting this together, Jingcong Zhao.
Why Content in Sales Enablement Covers Much More Thank “Marketing Content”
Sales enablement isn’t just another word for sales training, and sales people need much more than just “marketing content”. Thanks for your thoughts, Tamara Schenk.
If You Want to Be Successful, You Must Be Accountable to Someone
Without someone to hold you accountable how can you be successful? Thanks for the insights Robert Terson.
Sales Effectiveness: Focus On The Individual Or The Organizational Performance?
You can’t just focus on one or the other, it’s important to pay attention to both. Thanks, David Brock.
How to Maximize Social Media Marketing as a B2B Company
How to best use social media as a B2B company. Thanks for the tips, Sam Carr.