In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

Are You Willing to Walk Away From a Prospect?
It’s important not to be attached to the outcome of a sales call or negotiation. Thanks for your insight, Colleen Stanley.

3 Keys to Writing Compelling Content for People & Search Engines
Some great tips on how to write the best content for search optimization as well as your audience. Via SEMrush

Are Personas Just a Nicer Word for Stereotypes?
A great look into personas and the importance of not stereotyping. Thanks for your thoughts, Ann Gynn.

What Content Do Sales People Really Need?
It’s essential that sales teams understand the importance of bringing valuable content to their prospects at the right time in the buying cycle. Great article, Christina Aiello.

The Discipline of Sales Activity Metrics
What have you done to define, document, communicate, coach, measure, and celebrate the most important sales activity metrics that are proven to close more deals in your business?  Thanks for your insight, Elay Cohen.

What’s the Best Time to Send an Email to Your List?
Ever think about the best time to be sending your emails? Here’s a look at some studies that investigate that very question. Thanks, Nathan Isaacs.

Drowning In Information, But Where’s The Knowledge Or Insight
It’s important to collect knowledge and insight to go along with all the information you gather. Thanks for your thoughts, David Brock.

7 Powerful Tools to Automate Tedious Content Marketing Tasks
Everyone loves a good tool that saves you hours of time and money. Here are some to check out. Thanks, Bill Widmer.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
Some great advice from the experts on being successful in B2B today. Thanks for putting this together, Robbie Richards.

This Is the Worst Cold Call Opening Line You Can Use (Plus, Three Successful Lines)
Are you using the worst cold call opening line? Here’s a look at what you should be doing for your cold calls. Thanks for the insight, Chris Orlob.