By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.
Every Thursday we feature a new B2B sales, marketing or business leader here answering what have become our standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m pleased to feature Rachel Martinez, Content Manager at Skilljar. Rachel manages the Skilljar marketing editorial calendar and writes both short-form and long-form content for effective lead generation. She describes herself as creative, curious, and open-minded. In her free time, she likes trying new recipes and going to different restaurants in the area with a goal to find a favorite in each category, so if someone says they’re in the mood for XYZ, she’ll know exactly where to take them. She is inspired by reading — everything from blog posts to news stories and contemporary novels. As a content marketer, she appreciates quality storytelling. Here in her own words is how she gets things done.
Number of unread emails right now? Zero
First app checked in the morning? Gmail
First thing you do when you come into work? Make a cup of tea. It helps me focus and get in the right mindset. Especially when I know I have a busy day ahead, I like to start out with something calming.
What is your email management strategy? My strategy is pretty simple. It won’t work for everyone, but I just mark everything as read, and star the ones that seem like a priority.
Most essential app when traveling? Kindle. I’m an avid reader, so before a trip, I’ll download a few books from the library. It saves a lot of weight in my carry-on!
How do you keep yourself calm and/or focused? It’s really hard to sit in one place all day. In addition to making tea, I’ve found it helps to get up and go for a walk, either in the office or down the block. By the time I get back, I’m usually much more focused.
What’s your perspective or approach to work/life balance? I think it’s important to have a good work/life balance. Of course, that means different things to different people. But personally, I try not to stay in the office past 5:30pm. If I’m still working on something around that time, I’ll stop and ask myself, “Is this a priority, or can it wait until tomorrow”?
I’ve also made the choice not to have work emails go to my cell. My manager has my number, so she knows she can text me if it’s an emergency. But otherwise, I’d rather not have any unnecessary stress after hours.
Are there any work rituals critical to your success? I’m a big fan of creating to-do lists. They help keep me organized, and it’s really satisfying to cross items off as I complete them.
What apps/software/tools can’t you live without? LinkedIn, Slack, Gmail, Canva
What’s your workspace like? Skilljar has an open office space, with brick walls, some nice skylights, and a climbing rope, which is pretty cool. As for my desk, I try to keep things clean, so only have a few office supplies, my favorite cat mug, and a small succulent.
What’s your best time-saving shortcut or lifehack? Cook a large dinner and pack the leftovers for lunch the next day.
What are you currently reading? Men Without Women by Haruki Murakami
Last thing you do before leaving work? Review my to-do list
Who are some mentors or influencers you wish to thank or acknowledge? My mom is definitely an inspiration to me. She switched from Marketing to Product a while back, but I still turn to her for career advice. I’d also like to thank my former managers, Anna Fisher and Lauren Barber. I learned a lot from them in my time at ZoomInfo.
Name some supportive people who help make it possible to do what you do best? My best friend and my boyfriend have always been supportive. They’re the first ones I turn to when I’m excited about a project I’m working on (or if I need to vent a bit). I also have some amazing colleagues here at Skilljar, who pass along positive feedback about our content.
What’s the best advice you’ve ever received? Tough question. I’d say control what you can, and don’t worry about what you can’t. Also, don’t always wait to be asked – raise your hand and volunteer for new projects, especially if they’re outside the scope of your normal responsibility.
Name a guilty pleasure TV show The Great British Baking Show
Fill in the Blank: I’d love to see BLANK answer these questions. Jeff Bullas, Jay Baer, Seth Godin
Nominate someone for this series here!