In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

 

Dead Trees, Sales Pipelines & Loss Aversion [Research]
Sometimes you have to let go of prospects that you’ve been hanging on to for way too long. Thanks for your insight, Jill Konrath.

3 Types of Questions that Transform Leads to Sales
A look at some questions that you might not be asking yet, but should be. Thanks for the tips, Deb Calvert.

“Closing” As A Real Sales Skill Is A Myth
Closing a deal isn’t the most important thing. It’s the process of getting the sale that matters most. Great article, Keenan.

5 Psychological Insights to Improve Your Content Marketing
Being aware of psychological principles is important in many aspects of marketing. Thanks for your thoughts, Louisa McGrath.

Embracing Minimalism in Your Martech Stack
It’s important to know your strategy inside and out before acquiring martech stacks. Thanks for the advice, Nick Ciccone.

The Best Podcasts: What You Should be Listening to Now
Some great podcasts that are definitely worth checking out. Thanks for the suggestions Kristen Baker.

The time/decision gap
Sometimes you’ve just got to make a decision. Thanks for your thoughts, Seth Godin.

How to Plan a Year’s Worth of Content With One Original Research Survey
A look at using a survey-based research project to help you plan your content for the year. Thanks for the insight, Michele Linn.

9 Reasons Sales Training Fails
Some of the most common reasons that sales training might not be effective. Thanks, Anthony Iannarino.

Closed-Mindedness Will Kill More Opportunities Than Procrastination
Don’t be closed-minded! You might miss out on a great opportunity. Thanks for your thoughts, Miles Austin.