In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Dead Trees, Sales Pipelines & Loss Aversion [Research]
Sometimes you have to let go of prospects that you’ve been hanging on to for way too long. Thanks for your insight, Jill Konrath.
3 Types of Questions that Transform Leads to Sales
A look at some questions that you might not be asking yet, but should be. Thanks for the tips, Deb Calvert.
5 Psychological Insights to Improve Your Content Marketing
Being aware of psychological principles is important in many aspects of marketing. Thanks for your thoughts, Louisa McGrath.
The Best Podcasts: What You Should be Listening to Now
Some great podcasts that are definitely worth checking out. Thanks for the suggestions Kristen Baker.
How to Plan a Year’s Worth of Content With One Original Research Survey
A look at using a survey-based research project to help you plan your content for the year. Thanks for the insight, Michele Linn.
Closed-Mindedness Will Kill More Opportunities Than Procrastination
Don’t be closed-minded! You might miss out on a great opportunity. Thanks for your thoughts, Miles Austin.