In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
3 Attribution Considerations for B2B Lead Generation
Three attribution modeling concepts and the paid credit metric to help marketers better understand their marketing campaigns. Great article, Manny Rivas.
What’s Your Answer? 25 Questions from Content Marketing Experts
Some of the best questions the presenters at Content Marketing World have been asked about content marketing. Thanks for putting this together, Ann Gynn.
The Biggest Barriers to Successful Marketing Attribution
One of the biggest barriers marketers are seeing today are technology and data changes. Here’s a look at a study on the subject. Thanks, Ayaz Nanji.
Bots and Automation Don’t Automagically Create a Great Customer Experience
A look at an example when automation didn’t give the greatest customer experience. Thanks for your thoughts, Scott Brinker.
The 7 Storytelling Secrets of Successful Salespeople
We know storytelling is key in successful salespeople, but how do they do it so well? Thanks for the tips, Bob Apollo.
B2B Marketing Analytics Is Broken. Here’s How To Fix It
While data quality and consistency are important, B2B marketers might be looking at the wrong data to drive revenue. Great article, Raviv Turner.