In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
What Are the Characteristics of High ROI Marketing Teams?
Effective marketing organizations have high ROI, but how can your team accomplish this? Thanks for your insight, Jordan Con.
Attribution Still a Huge Challenge for B2B Marketers: Report
Lengthy sales cycles, numerous touchpoints and too much data are among the biggest hurdles B2B marketers face when it comes to accurate attribution. Great article, Beth Negus Viveiros.
B2B Sales Road Has Grown More Long And Winding: Study
Despite technology, the B2B sales journey is more complex and has more detours than it ever did. Thanks for your thoughts, Ray Schultz.
3 Common Scenarios that Make Your Customer the Sales Person
Some common scenarios you’ll probably see within your sales career. Thanks for the article, Jeff Shore.
Customer Experience and Customer Success: What’s the Difference?
Do you know the difference between customer success and customer experience? Thanks for the clarification, Annette Franz.
Michael Brenner’s 5 Skills You Need to Become the Next CMO
It’s hard to keep track of everything new in content marketing. Here’s some advice on the skills you need to be CMO. Thanks for the advice, Stefan Debois.
The State of B2B Marketing Data Quality in 2018
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet. Thanks for the article, Ayaz Nanji.
Bad Buzzwords: Cut ‘Cutting-Edge’ Out Of Marketing Materials
Using buzzwords is likely to turn off prospective clients. Great insight, Phyllis Fine.
4 Steps to Do Lead Nurturing That Helps More Customers Buy
Marketing can take you on a long hike. Getting more leads are not better if you don’t know how to nurture. Thanks for the tips, Brian Carroll.