In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

6 Top Copywriting Techniques Every Writer Should Know
Some really helpful copywriting tips you need to know. Thanks, Jeanne.

How Do We Improve Forecast Accuracy?
A look at why we need forecast accuracy, which may be different from what most sales leaders think. Thanks for your thoughts, David Brock.

Conducting Market Research with Limited Resources
How to get that all important market research without costly, time-consuming resources. Thanks for the advice, Helen Veyna.

What most leadership advice gets wrong
Qualities of a good leader can’t all be confined to a list. Thanks for your insight, Sean Hanrahan.

Say Goodbye to Gated Content and Hello to Conversation: B-to-B Spotlight
A great interview about gated content. Thanks, Drew Neisser.

Four Ways to Make Your B2B Podcast Not Suck
Podcasts can be an intriguing opportunity for B2B marketers, but if not done well, they could also be a huge waste of time. Thanks for the tips, Ryan Dinger.

Empathy Mapping for Marketing Content: What It Is and How to Do It Well
When writing for marketing, you need to be able to connect with your audience, but that means you really have to understand them first. Thanks for your thoughts, Linda Emma.

Stop Pointing Fingers at Millennials
A look at how generational diversity can be a competitive advantage in sales. Great article, Deb Calvert.

How to Respond to Stupid Suggestions
A look at what to do when faced with some not so helpful suggestions. Thanks for the advice, Dan Rockwell.

How I Avoid Writer’s Block
A few tricks to keep up your sleeve to help with writer’s block. Thanks, Anthony Iannarino.