In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
6 Top Copywriting Techniques Every Writer Should Know
Some really helpful copywriting tips you need to know. Thanks, Jeanne.
Say Goodbye to Gated Content and Hello to Conversation: B-to-B Spotlight
A great interview about gated content. Thanks, Drew Neisser.
Four Ways to Make Your B2B Podcast Not Suck
Podcasts can be an intriguing opportunity for B2B marketers, but if not done well, they could also be a huge waste of time. Thanks for the tips, Ryan Dinger.
Empathy Mapping for Marketing Content: What It Is and How to Do It Well
When writing for marketing, you need to be able to connect with your audience, but that means you really have to understand them first. Thanks for your thoughts, Linda Emma.