In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

The Sad Tyranny of an Inbound-Only Approach to Winning Clients
Inbound marketing is important, but it is ancillary to an effective outbound approach. Thanks for your thoughts, Anthony Iannarino.

10 Best Summer Reads for B2B Professionals
Some awesome books to check out for your summer reading list. Thanks for your recommendations, Brandon Redlinger.

SEO vs. PPC: When to Optimize and When to Pay for Traffic
A great explanation of SEO vs. PPC to help you decide which is better for your business. Thanks, Corinne McGinley.

4 Actionable Tips to Enhance Your Email Development Process
How to improve your overall email development process and ace your email marketing strategy. Thanks for the tips, Kevin George.

Sunday Night Is the New Monday Morning, and Workers Are Miserable
Don’t let Sunday nights pull you into the work week any earlier than you need to. Thanks for your insight, Kelsey Gee.

3 Sales And Marketing Challenges With Today’s B2B Buyer
3 common challenges with today’s B2B buyers and some potential solutions. Thanks for the advice, Justin Keller.

Why Word of Mouth is More Important for B2B than for B2C
Your customers can become your most effective sales force, but you need to give them a story to tell. Great read, Jay Baer.

6 Ways to Grow Your Email List Using Facebook Live Video
Video is becoming more and more popular in the marketing world, here’s a look at how to best utilize Facebook Live video. Thanks, Kevin Payne.

Top 10 Content Marketing Trends that Will Dominate 2020
A look at what’s to come in 2020 in the world of content marketing. Thanks for your thoughts, Danni White.

Why Great Employees Leave “Great Cultures”
The role that great employees play in creating the best work culture. Great article, Melissa Daimler.