In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Michael Mayday explains just how B2B content consumption habits have changed and the research bears this out. Read all about it (thanks for the mentions too): How Newsroom Models Boost B2B Content Consumption.
The 5 Things Salespeople Need to Build Their Personal Brand. Building a personal brand isn’t about catering to your sales ego. It’s about creating meaningful, trustworthy connections with your prospective buyers that foster a long, healthy relationship with your company moving forward. Well said, Brittni Kinney.
As David Brock will tell you,Our Customers Are Voting With Their Time. Go get your customers’ votes! You will set yourself apart from everyone else.
Better B2B Video: 6 Key Tips.Good ones, thanks to Beth Negus Viveiros.
The One Thing You Can Do to Triple Your Productivity Most of you know how much we like productivity tips. Here’s a really good one from our friend, Anthony Iannarino.
Jill Konrath tells us How to Make Your Value Proposition Stronger with a great reminder: “No one wants to buy your product or service. They only want what it can do for them.”
How to Better Know Your Customer in the Era of Digital Transformation by Hassan Monsoor. Thanks for the great insights!
This is a discipline we try to exercise reguarly. Handwritten Notes Are Still the Best Way to Reaffirm Your Customer Relationships. Here’s How to Write a Good One. We agree, Jason Aten.
3 Easy Steps to Bulletproof your Sales Forecast [Plus Handy Calculator] Fortunately for you, according to Margaret Weniger, hope doesn’t have to be a strategy. Instead you can use this nifty future pipeline calculator to help you use data to generate a realistic number based on facts.
Lee Odden knows, and experienced business marketers know that collaborating with influencers can open doors for B2B brands to connect their value messaging to an audience that’s actually interested. Check out The Guide to B2B Influencer Marketing for CMOs [Infographic]