In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]
Great infographic on why combining direct mail and digital can help you cut through all the digital marketing clutter. Thanks, Vahe Habeshian.

In Negotiations, Givers Are Smarter Than Takers
An interesting look at the science behind why givers can be more successful in negotiations than takers. Great read, Adam Grant.

Are You Wearing Your People Out With Entirely Too Much Zoom?
While zoom has given a lot of opportunity to connect more during these times, having nothing but zoom meetings can wear your employees out. Thanks for your thoughts, David C. Baker.

Here’s How to Turn Your Webinars into Pipeline
Are you doing enough with your webinars to close the pipeline gap cause by the cancellation of in person events? Make the most of your webinars. Thanks for the advice, Caitlin Seele.

Breakup with the Breakup Email in Sales
Don’t be sending your dream clients breakup emails when your previous email attempts have failed. Thanks for your insight, Anthony Iannarino.

The Seven Worst ABM Mistakes (And How to Fix Them)
A look at some of the worst things you can do when it comes to your ABM strategy, and how to fix them if you already have. Thanks for the tips, Brandon Redlinger.

Quick Test: Will Your Business Strategy Work Post-COVID?
After the craziness of COVID-19 is over, take a step back to see how the whole picture has changed before trying to implement the same old business strategies. Thanks, Per Ohstrom.

How Digital Minimalism Helps Focus, Attention, and Productivity
It’s important to take a look at how much time you’re spending online, often it’s too much. Thanks for your thoughts, Olivia Scholes.

Leadership in the New Now
A look at how leadership has changed and is changing in the new ‘normal’. Great read via Boston Consulting Group.

If working from home is the ‘future of work,’ here are 11 reasons why the office sounds better
Recently there has been a lot of pro-WFH articles, but here’s a look at a why the office is still important. Great insight, Marcelo Calbucci.