In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Buyers Leave Your Clients. Find Them and Sell to Them Again.
Companies obsess over cold outreach, but what marketers really want is warm leads. Thanks for your insight, Blake Johnston.
How to run an effective virtual meeting: Stop blaming Zoom!
Time spent in meetings has only grown during the pandemic, but virtual meeting platforms have gotten old quick. Here are some ways to keep an effective virtual meeting. Thanks, Julie Winkle Giulioni.
3 Creative Ways to Use Video to Land Your Next Client
Interesting ways you can use video to make your next clients come to you rather than chasing after them. Great tips, Kiara Williams.
How to Use Video in Every Stage of Your Event Marketing
Some helpful advice for using video during every phase of event marketing to deliver results. Thanks for the tips, Lori Connor.
Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing
An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue. Thanks for your insight, Shane Murphy.
B2B Sales: 3 Ways to Improve the Post-Pandemic Customer Journey Experience
Some ways to yield opportunity out of the disruption of the pandemic and improve your customer experience. Thanks, Denzil Smuels.
B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth
How can B2B sellers replicate the impact of in-person events, but virtually? Great advice, Jason Michaels.