In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Blog vs. Podcast: Which Is the Best Choice for Your Business?
A look at the differences between blogs and podcasts to help you decide what your business might benefit most from. Thanks for your thoughts, Sondra Wolfer.
The Information Sources B2B Tech Buyers Most Rely On
A recent study suggests B2B buyers rely most on product demos and vendor websites. Great read, Ayaz Nanji.
Why Blogs Fail — And How to Make Sure Yours Doesn’t
Blogging is competitive, and with that some fail. Here’s how to set your blog up for success. Thanks for the advice, Katrina Kirsch.
4 Tips for Using Personas in Account-Based Marketing
Understanding company information is just one part of the ABM equation, here’s how to use personas in your ABM strategy. Great tips, Eva Jackson.
Content + Data: The Pillars of a Successful Demand Gen Strategy
Demand gen strategies can be tricky, but content and data are the heart and brains of the operation. Thanks for your thoughts, Todd Davison.
How to Connect Virtual and In-Person Marketing Experiences in the All-Digital Marketplace
Some great insight on connecting in-person marketing experiences to today’s all-digital world. Thanks, Jozi Hall.
How to Predict and Analyze Your Customers’ Buying Patterns
Buyers don’t think the same way that marketers and salespeople do, so it’s important to understand your customers’ buying patterns. Thanks for your insight, Allie Decker.