B2B Reads: Agents, Data, Change Management, and Marketing

Summary

Some of our favorite B2B sales and marketing posts from around the web this past week.

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

This particular post is more about AI than B2B marketing, but consider it cross-training.

How AI is Transforming Strategy Development by Alexander D’Amico, Bruce Delteil, Eric Hazan, Andrea Tricoli, and Antoine Montard
McKinsey has written a lot about how AI is changing business.  I really enjoyed this post about what that really looks like.  It helped me to conceptualize the ways that agents can fit into a team.  Very useful.

Reconfiguring work: Change Management in the age of gen AI by Erik Roth
It wouldn’t be a B2B reads from Tom without a bit about change management.  If you are integrating AI into your B2B marketing team, change management is something you should be considering.  So, using AI to help manage the change is very apropos.

Data Strategies for AI Leaders by Snowflake
Garbage in, garbage out, as the saying goes.  I have been digging deep into how to structure data for AI usage in B2B marketing, and how data is structured is the key to success.  This eBook gives a good overview of how to think about it.

3 Advanced B2B Lead Generation Strategies: AI, GA4, and Session Recordings by Andy Crestodina
Andy is back with another great post.  I found this to be really interesting to take what I read in the above 3 links and seat it down into B2B marketing.

Everything you should know about GPT5 by Aryan Kargwal
To close this up, here is something you really should read no matter where you sit.  Know about what is now available in GPT5, and how you can use it.  I liked this post by Aryan Kargwal to go over it.

 

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.