Sales Enablement: Is it Sales or Marketing?
Guest Post by Melissa Madian, Founder at TMM Enablement Services @MelissaMadian Sales Enablement. It’s a role that is both confusing and so hot right now. If you are in Marketing, your definition of Sales Enablement may sound something like the ability to provide Sales with the content they need, when they need it. Sales enablement software platforms have generated a … Continued
https://www.heinzmarketing.com/2018/09/sales-enablement-sales-marketing/Sales enablement confidence, revenue gap grows (report download + webinar)
The importance of sales enablement activities on sales growth has never been more evident, and the gap in results between those with and without formal sales enablement programs is widening, according to our third annual State of Sales Enablement benchmark report conducted jointly with Highspot. Indicators from the 2018 State of Sales Enablement Report paint a clear … Continued
https://www.heinzmarketing.com/2018/03/sales-enablement-confidence-revenue-gap-grows-report-download-webinar/The evolution and maturity of sales enablement: Where is it headed in 2018?
Two years ago when we did our first annual State of Sales Enablement benchmark study, we literally couldn’t use the term “sales enablement” in the research questionnaire. There were plenty of people doing sales enablement functions, but not enough yet that knew “sales enablement” as the overarching functional monicker. Last year, when we followed up … Continued
https://www.heinzmarketing.com/2017/12/evolution-maturity-sales-enablement-headed-2018/12 Days of B2B Marketing: Sales Enablement (Day 10)
By Rebecca Smith, Senior Marketing Consultant for Heinz Marketing For whatever reason, Marketing and Sales tend to work in silos, and it’s been like this for ages. However, both groups are focused towards the same overall goals. When it comes to leads, the blame game tends to surface. Marketing provides leads to Sales who then … Continued
https://www.heinzmarketing.com/2017/12/12-days-b2b-marketing-sales-enablement-day-10/B2B Reads: HTML, Sales Enablement, and Cheesy Sales Lines
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued
https://www.heinzmarketing.com/2017/08/b2b-reads-html-sales-enablement-cheesy-sales-lines/From Sales Enablement to Sales Empowerment, Part 1: Sales and Marketing Alignment
By Joshua Baez, Marketing Consultant for Heinz Marketing Sales enablement is nothing new, and in recent months, it has been a buzzword surrounding meeting rooms and office spaces. However, many make the mistake of stopping here, unable to look more holistically at their business infrastructure to find ways to optimize and better their teams. The … Continued
https://www.heinzmarketing.com/2017/05/from-sales-enablement-to-sales-empowermentpart-1-sales-and-marketing-alignment/A complete buyer’s guide to sales enablement – download your free copy here
Numerous studies have shown just how directly and significantly sales enablement can impact conversion rates, sales productivity and success. According to CEB, the buying journey has increased in complexity significantly in recent years – with now 6.8 people on average involved in the buying journey. Additional research from CEB indicates that internal selling obstacles are … Continued
https://www.heinzmarketing.com/2017/05/complete-buyers-guide-sales-enablement-download-free-copy/Blueprint for a Successful Sales Enablement Launch
Sales enablement has been proven to improve conversion rates, sales productivity, and revenue outcomes. But to launch a sales enablement program, you have to build a business case, get your team on board, and align internal resources, and much more. If this sounds like your current (or pending) challenge, I hope you can join us … Continued
https://www.heinzmarketing.com/2017/04/blueprint-successful-sales-enablement-launch/
