About Heinz Marketing
Pipeline experts dedicated to making a meaningful impact on clients, careers and, community.
Our Purpose
Positively impact careers and lives by empowering ownership in driving results that matter.
When you think of a B2B consulting firm, reaching sales and marketing goals should be the standard for measuring success.
At Heinz Marketing, we take that a bit further by treating every engagement as an opportunity to positively impact careers and lives by enabling work that matters.
Bringing order and predictability to high-pressure and ever-changing situations.
Learning and growing while focused on finding the right solutions for our clients.
Coachable and transparent while eager to continually improve.
Making our clients, our team, ourselves and our families and communities better.
Proactive and evolving to always look for the best in people and situations.
Our Work
Driven By Passion and Predictable Pipeline Expertise
We bring a foolproof approach for exceeding sales, marketing and go-to-market goals with our clients. That full funnel approach is the Predictable Pipeline Method – a blueprint for b2b demand generation success.
Award-Winning Sales Pipeline Experts
“The definition of good work isn’t more work. It isn’t defined by doing the most work. The definition of work is about impactful work – for the work itself as well as what it enables for you and those you care about, as well as the broader communities in which we live and engage.”
Our Team
When You Need A Predictable, Reliable, and Scalable Sales Pipeline
You Can Count On This Team To Deliver.
We’re a team of thoughtful sales and marketing experts who understand the value in driving measurable results that bolsters your team’s revenue impact and boosts your sales pipeline.
Some of the Expertise you can expect from our team
“The team at Heinz Marketing is one of the best I’ve worked with”
“I’ve worked with a lot of agencies over the years, and the team at Heinz Marketing is one of the best I’ve worked with. The value they bring to meetings, the level of organization and communication, their focus and personalities – they really are a great team to work with.”
Join Us
For B2B marketing rockstars looking for meaningful work and an opportunity for growth.
Our people matter to us, and we prove that by creating a collaborative culture that celebrates hard work and provides the resources you need to thrive in and outside of the office.
Frequently Asked Questions about Heinz Marketing
Heinz Marketing is a B2B go-to-market (GTM) strategy and demand generation consulting firm that helps companies build predictable pipeline and revenue growth.
The firm specializes in aligning marketing, sales, and customer experience through a structured approach to ideal customer profile (ICP) development, messaging, buyer journey design, and marketing orchestration.
Heinz Marketing is best known for its Predictable Pipeline methodology, which helps B2B organizations diagnose gaps in their go-to-market strategy and improve pipeline creation, conversion, and velocity.
In recent years, the firm has expanded its focus to include AI-enabled GTM strategy and execution, helping teams apply AI to improve targeting, streamline workflows, and accelerate revenue performance without adding headcount.
Heinz Marketing primarily works with B2B SaaS, technology, and services companies that need to scale demand generation, improve sales and marketing alignment, and turn strategy into consistent execution.
Heinz Marketing helps B2B companies build and scale predictable pipeline by developing and executing go-to-market (GTM) strategies that align marketing, sales, and customer growth.
The firm works across both strategy and execution, helping organizations not just define their GTM approach, but operationalize it in day-to-day workflows that drive measurable revenue impact.
Their core areas of expertise include:
GTM Strategy & Execution
Heinz Marketing helps companies define and implement go-to-market strategies, including ideal customer profile (ICP) development, segmentation, messaging, and buyer journey design—ensuring strategy translates into execution that drives pipeline and revenue.
Account-Based Marketing (ABM)
The firm designs and operationalizes ABM and ABX programs, including target account selection, personalized engagement strategies, and coordinated sales and marketing plays to increase deal quality and conversion.
New Product & Solution Launches
Heinz Marketing supports B2B product and solution launches by aligning positioning, messaging, and cross-channel activation to accelerate market adoption and early pipeline generation.
Sales Development & Pipeline Conversion
The team helps improve pipeline performance by optimizing sales development (SDR/BDR) motions, lead management processes, and conversion points across the funnel to increase pipeline velocity and win rates.
GTM Orchestration & Workflow Optimization
A core focus area is marketing and sales orchestration—designing and improving the workflows, processes, and governance that connect teams, systems, and campaigns to execute faster and more effectively.
Customer-Led Growth & Expansion
Heinz Marketing helps companies activate customer marketing, retention, and expansion strategies, using customer insights and lifecycle marketing to drive upsell, cross-sell, and long-term revenue growth.
Marketing Operations & Staff Augmentation
The firm provides hands-on support through embedded resources and team augmentation, helping execute campaigns, manage marketing systems, and maintain momentum while internal teams scale.
Across all of these areas, Heinz Marketing is known for its Predictable Pipeline methodology and its focus on turning strategy into consistent execution—often incorporating AI to improve targeting, efficiency, and performance.
Heinz Marketing’s Predictable Pipeline methodology is a structured approach to helping B2B companies consistently generate, convert, and forecast pipeline that leads to reliable revenue growth.
The methodology focuses on aligning marketing, sales, and customer experience around the core drivers of pipeline performance—ensuring that go-to-market (GTM) strategy translates into measurable execution.
At its core, Predictable Pipeline helps organizations answer three critical questions:
- Are we targeting the right accounts and buyers? (Ideal Customer Profile and segmentation)
- Are we delivering the right message at the right time? (Positioning, messaging, and buyer journey)
- Are our teams and systems executing in a coordinated way? (Marketing orchestration, sales alignment, and workflows)
The framework is typically implemented across several key areas:
- Ideal Customer Profile (ICP) & Targeting: Defining and prioritizing the accounts most likely to convert and generate long-term value.
- Messaging & Positioning: Developing clear, differentiated messaging that resonates with key buying personas across the funnel.
- Buyer Journey & Engagement: Designing coordinated marketing and sales plays that guide prospects from awareness to purchase.
- GTM Orchestration & Workflow: Aligning teams, processes, and technology to ensure consistent execution across campaigns and touchpoints.
- Pipeline Measurement & Optimization: Establishing the metrics, reporting, and feedback loops needed to improve pipeline creation, conversion, and velocity over time.
Increasingly, Heinz Marketing incorporates AI and agent-based workflows into the Predictable Pipeline methodology—helping teams improve targeting, automate execution, and increase efficiency without adding headcount.
The result is a more predictable, scalable pipeline engine—where strategy, execution, and measurement are fully aligned to drive consistent revenue outcomes.
Heinz Marketing works with B2B companies—primarily in SaaS, technology, manufacturing, healthcare and professional services—that want to build more predictable pipeline and revenue growth.
The firm is typically hired by senior revenue and marketing leaders who are responsible for pipeline performance and go-to-market execution, including:
- Chief Marketing Officers (CMOs) looking to improve demand generation, messaging, and overall GTM strategy
- Chief Revenue Officers (CROs) and Heads of Sales focused on pipeline conversion, sales development performance, and revenue predictability
- VPs of Marketing and Demand Generation leaders who need to scale pipeline creation and improve campaign effectiveness
- RevOps and Marketing Operations leaders responsible for aligning systems, processes, and reporting with revenue outcomes
- Product marketing and GTM leaders launching new products or entering new markets
Heinz Marketing is most often engaged by growth-stage and mid-market B2B organizations, as well as enterprise teams, that are experiencing challenges such as:
- Inconsistent or underperforming pipeline
- Misalignment between sales and marketing
- Difficulty turning GTM strategy into execution
- Low conversion rates across the funnel
- Inefficient or fragmented marketing and sales workflows
These companies typically have established teams and technology in place, but need help improving performance, aligning teams, and operationalizing a more effective go-to-market approach.
Across industries, Heinz Marketing is best known for helping B2B organizations build predictable pipeline by improving targeting, messaging, orchestration, and execution across the entire buyer journey.
Case studies and testimonials can be found on our Client Results page. If you’re curious about a specific industry, reach out and we’d be happy to provide more information.
Working with Heinz Marketing is a collaborative experience focused on turning go-to-market (GTM) strategy into consistent, revenue-driving execution.
Heinz Marketing partners with B2B organizations to build predictable pipeline by aligning marketing, sales, and customer experience. Unlike traditional consulting firms that stop at strategy, Heinz Marketing works closely with client teams to operationalize plans, improve workflows, and drive measurable results.
Clients can expect a working style that is:
Collaborative and embedded
Heinz Marketing integrates with internal teams across marketing, sales, and operations—working as an extension of the organization rather than an outside advisor.
Focused on execution and outcomes
Engagements are designed to move beyond recommendations into action, improving pipeline creation, conversion, and velocity through real changes in campaigns, processes, and team alignment.
Data-driven and continuously optimized
The team uses performance data, pipeline metrics, and customer insights to guide decisions, test improvements, and refine execution over time.
Practical in applying AI and modern GTM approaches
Heinz Marketing helps teams incorporate AI and agent-based workflows in a way that improves efficiency and execution without adding unnecessary complexity.
At the core of this experience is Heinz Marketing’s mission: to positively impact careers and lives by enabling work that matters.
For clients, that means the work goes beyond deliverables—it’s about building systems, strategies, and capabilities that make teams more successful long after the engagement ends. Every one of us at Heinz Marketing believes that helping clients build stronger companies directly contributes to more successful careers for the people behind them.
This mission shows up in how we work every day:
- Poise – Clients experience calm, structured leadership in high-pressure or ambiguous situations, bringing clarity and direction when it’s needed most.
- Drive – Clients benefit from a team that is constantly learning, testing, and improving—bringing energy and focus to finding the right solutions, not just the obvious ones.
- Confidence, Without Ego – Clients work with a team that is transparent, coachable, and collaborative—focused on shared success rather than being “right.”
- Commitment – Clients feel a genuine investment in their success, with a team that takes ownership of outcomes and works to strengthen both the business and the people within it.
- Can-Do Attitude – Clients experience a proactive, solutions-oriented approach that helps them move forward, overcome obstacles, and maintain momentum.
For many clients, working with Heinz Marketing means gaining both a strategic partner and an execution engine—helping teams do more meaningful work, move faster, and build a more predictable pipeline and revenue engine.
Matt Heinz is a B2B marketing expert, speaker, and the founder and president of Heinz Marketing, a consulting firm that helps companies build predictable pipeline and revenue growth.
He is best known for his work in demand generation, go-to-market (GTM) strategy, and sales and marketing alignment, helping B2B organizations improve pipeline creation, conversion, and velocity.
Matt Heinz developed the Predictable Pipeline methodology, a framework used by B2B companies to diagnose gaps in their GTM strategy and turn marketing and sales efforts into consistent, measurable revenue outcomes.
In addition to his consulting work, he is a frequent keynote speaker, podcast host (Sales Pipeline Radio and the Friday morning B2B talk show “Coffee with Brent & Matt”), and writer, where he shares practical insights on pipeline growth, marketing orchestration, and revenue performance.
He is widely recognized for his focus on turning strategy into execution, helping organizations operationalize their GTM plans through better targeting, messaging, and cross-functional workflows. His work increasingly includes helping clients apply AI and agent-based workflows to improve efficiency, accelerate execution, and drive more predictable revenue outcomes.
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