B2B Reads: 2024 B2B Marketing Predictions and Trends, Delivering B2B Customer Excellence and more!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

B2B Marketing in 2024: 8 Trends That Are Changing the Game and What They Mean for Your Business By Jon Miller
Peek into the rearview mirror at last year’s and then leap forward to unravel the biggest B2B marketing trends of 2024. So, buckle up and dive into what’s coming, what’s changing, and what it all means for you.

How to Deliver a Great B2B Sales Experience By Eduard Klein.
Offering a stellar B2B sales experience comes with its own share of challenges in 2023. This post aims to help you understand and tackle those challenges. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions.

How To Scale B2B Sales: Tactical Strategies For Founders, Executives And Operators By Nick Tubis
Success requires more than just an exceptional product; it demands a calculated sales strategy, deep market understanding and the right tools. This article provides a deep dive into tactical strategies that will propel your B2B sales to new heights.

15 B2B Marketing Trends and Predictions for 2024 By Joe Barron
What’s going to happen in B2B marketing in 2024? Cognism asked a host of B2B leaders and experts for their thoughts, and they gave us 15 trends and predictions that will likely impact the industry over the next 12 months.

Revolutionize your B2B sales: Sales Strategies Based on 10 Years of Research By Mercuri International
Sales strategy is about matching how customers want to buy (buying logic) with how we should sell (selling logic). In practice, it is much more difficult. Read on for how and why having a well thought-out customer segmentation that leads to the right organization with the right governance model and incentives can revolutionize sales.

All You Need to Know About Enhancing B2B Customer Experience Excellence By Kate William
B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. You can only “sweeten the deal” for your customers by offering a superior B2B experience. Here’s how.