B2B Reads: 2024 Budget Success, 7 Inspiring B2B Email Examples, UCG Content and More



Some of our favorite B2B sales and marketing posts from around the web this week.

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

2024 starts now: how B2B marketers are preparing for success next year By Sally Whittle
CMOs are learning that potential clients want actionable insights rather than the hard sell. But these solutions-based sales tactics require longer lead times, meaning marketers will need to start now if they want to win new business in the new year.

Mastering Inbound Marketing for B2B Sales Prospecting Success by Divyaprasad Pande
B2B sales prospecting has become more challenging than ever before. Cold calling and traditional outbound methods are no longer as effective as they once were. To stay ahead of the game and drive meaningful results, B2B sales professionals must embrace the power of inbound marketing.  Explore how mastering inbound marketing can lead to B2B sales prospecting success.

7 B2B Email Marketing Examples to Inspire You By Syed Balkhi
Keep reading to get powerful ideas on how you can connect with other businesses without forgetting that there are people behind these organizations too.

The Comprehensive Guide to Growth Marketing Strategies to Thrive in the Digital Age By Queenie Lusano
This informative blog thoroughly explains complex concepts, equips you with effective strategies to improve your understanding, and leads you through the intricate terrain with ease. It unveils 12 strategies that ensure your business thrives in the long run.

B2B Websites: Best Practices with Examples By Max at Ecwid
When designing a B2B ecommerce site, the end goal is typically to create a space where you can convert leads into buyers. Not sure how to approach your B2B website strategy?  Read on for more.

Hey Marketer: You’re Thinking About UGC Content All Wrong By David Wilson
User-generated content (UGC) is a powerful marketing tool that relies on authentic content from users or seemingly non-affiliated sources. Many markets misunderstand or undervalue its utility, and miss out on the chance to enhance their marketing efforts.

How to Repurpose Content to Increase Brand Awareness and Generate More Leads By Launch Marketing
Here are a few steps for how to repurpose content and how it can help generate more leads for your organization.