B2B Reads: 39 Crucial B2B Marketing Stats, Brand Trust as the Key to Shortening Sales Cycles and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

How to Find Your Top Converting Articles: 3 Steps Using GA4 and AI By Andy Crestodina
Here are the step-by-step instructions for creating that chart for your content using GA4 and AI. With the traffic and conversions, you’ll have all you need to calculate the conversion rates. Just upload both reports to ChatGPT, ask it to merge them, do the math, then draw that lovely bar chart.

39 Crucial B2B Marketing Statistics (2025) By Jason
Statistics reveal that artificial intelligence and personalization will play a key role in customer acquisition and nurturing leads. Read on for a compilation of some up to date insights from B2B reports around the globe for B2B marketers in this post. Use these insights to upscale your B2B marketing efforts efficiently.

What’s Changing in B2B Marketing in 2025? Everything By Mike Ford
The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations.

Buying Signals — The Future of Modern B2B Sales Strategy? By Edidiong Ekong
Technology alone isn’t the answer. The real power lies in combining advanced analytics with human expertise. When sales teams are equipped with the right tools and a culture of continuous optimisation, they can turn buying signals into a true competitive advantag

Brand Trust: The Key to Shortening Long Sales Cycles in B2B By LIMEHUB
Trust isn’t just a competitive advantage – it’s a fundamental requirement for driving B2B sales. Without trust, sales cycles drag on, decision-makers hesitate, and marketing struggles to generate engagement. But when trust is embedded into the buyer’s journey from the very first touchpoint, deals move faster, friction is reduced, and revenue flows more efficiently.

Want to brainstorm? Get in touch.