B2B Reads: Account-Based Podcasting, Perfectionism, & Bad Typign

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How Well Does Content and Marketing Help Sales Teams?
How do marketers develop sales content within their companies? Is the content useful to the salespeople for whom it is developed? How is it measured? In their latest survey, CMI sets out to answer these questions and more. Thank you for the informative read, Lisa Murton Beets

Account-Based Podcasting: The New ABM?
Modern B2B sales and marketing teams are turning to ABM to provide a more personalized buying experience for specific sets of high-value accounts. So here is an add-on to your ABM strategy: account-based podcasting. Thank you for the great post,  Lindsay Tjepkema.

9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts
If you do webinars right, you can attract new prospects to your business, establish your brand as a thought leader in the industry, and increase business revenue. Here are some things you might want to avoid. Thanks for the tips, Alex Birkett.

6 Content Marketing Skills That’ll Only Get More Important
Whether you’ve been a content marketer for years or you’re looking to get hired for your first content marketing role, you’re in luck. Here, let’s explore the skills you’ll need to hone to excel as a content marketer in 2021 and beyond. Thank you for the insightful read, Caroline Forsey.

Perfect Is Not The Same As Perfectionism
Perfect is the often-attainable outcome of meeting spec. Perfectionism is a way to berate others for not meeting imaginary standards. Thank you for the insightful read, Seth Godin.

How to Set Content Marketing Goals That Matter to Business Leaders
Have you ever heard a sales leader or business exec disparage content marketing as “arts and crafts” or wonder about its business value? You aren’t the first. Thank you for the great read, Kim Moutsos.

Four Mistakes To Avoid In Customer Advocacy Content
Understanding these four common mistakes B2B organizations make with their customer advocacy content can help inform future practices and improvements. Thanks for the great post, Lisa Gately.

How to Create a Sales Report that Impresses Leadership
Find out what makes for a good sales report, the importance of reporting, and what the future of sales reporting looks like. Thanks for the informative read, People.ai.

5 Sales Onboarding Tips for a Virtual Workplace
Sales onboarding a remote workforce can be made easy if you have the right tools and a clear program. We’ve rounded up five tips to help you onboard new sales reps successfully. Thank you for the great read, Alanna Gurr.

Why Am I Sp Bad At Typign?
In order to catch a typo, you have to go undercover. You have to become…a typo. Thank you, Katie Notopoulos for the nostalgic and far too relatable post.