B2B Reads: AI for Creatives, AI Website Audits (with prompts), Video Marketing as a Secret Weapon and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Does AI Like Your Site? 3 Turbo AI Website Audits with Heatmaps (Prompts Included) By Andy Crestodina
Andy shares three ways to audit web pages using AI. Each method has its own advantages and limitations. But they’re all focused on business impact and B2B lead generation.

How to use AI as a creative: An interview with Briana Brownell By Brandon Copple
AI will never replace human creativity, but it can certainly elevate it. We talked to our resident AI expert to understand the best ways to do that.

PathFactory Acquires Uberflip: Facing The Future of B2B Together By Dev Ganesan
With the acquisition of Uberflip, the leading experts on B2B content distribution will be under one roof, working towards the same mission, Dev shares what’s on the horizon for customers.

Video Marketing: Your Secret Weapon for B2B Lead Generation By Torrey Tayenaka
Videos offer incredible potential for building trust and credibility, communicating complex concepts and generating leads. If you’re not on board with video marketing, now is the time to develop your strategy, start creating and reap the benefits of video content (tips to get started inside).

How To Overcome 15 Unique Challenges B2B Marketers Face By Expert Panel®Forbes Agency Council
15 members of Forbes Agency Council explore unique challenges B2B marketers face and how they can overcome them to build long-lasting relationships with their customers.

Want to brainstorm? Get in touch.