B2B Reads: Amazon, Hybrid Events, and Feelings


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

The Real Amazon Question: Can Amazon Retain A Day One Culture When The Only Person From Day One Departs?
There’s no doubt that Amazon will retain it’s foothold in retail and digital, but what about the culture and operating philosophy once Bezos leaves? Thanks for your thoughts, Brendan Witcher.

20 Creative Ways To Repurpose Content
Creating new and unique content over and over can be a challenge. Here are some ways to repurpose what you’ve already shared. Thanks, Flori Needle.

Four Tips For Preparing For A Hybrid Event World
As marketers hope for some in-person events again later this year, they’ll sill likely have to embrace hybrid events with differences in regional conditions. Great insight, Cheri Keith.

Don’t “Hack” Sales Unless You Know These 3 Things
The hard work that companies and sales leaders need to do can’t really be ‘hacked’. Thanks for the advice, Alex Newmann.

Moving Beyond ‘Survive-at-All-Costs’ Mode
Expensive quick fixes aren’t a sustainable way for companies to stay afloat during COVID-19. Thanks for your insight, Rohit Kapoor.

What’s Working in B2B Social Media Marketing?
A look at what is really working in today’s social media dominated world. Great read, Dom Nicastro.

Rethinking Sales Enablement
Sales enablement is a critical function for supporting and enabling sales people, but it can have its downfalls as well. Thanks for your thoughts, David Brock.

5 Ways To Repurpose Your Virtual Event To Increase ROI
Don’t let your virtual event content go to waste once the event is over! Thanks for the tips, Prafull Sharma.

Building a social selling program: Recruiting employee advocates
A look at the process of developing a social selling program, and how to get your employees on board. Thanks for your insight, Nate Isaacson.

Why Are Feelings Important For Lead Generation And New Customer Growth?
The value of feelings in the lead generation process can be priceless. Thanks for your thoughts, Mike Lieberman.