B2B Reads: Art of the Possible, Branding How People Feel, and a Wish For Every Leader


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Five Key Questions to Improve Your Marketing to Sales Handoff
Here are a few questions that are good for B2B marketers to answer for themselves as they look to improve alignment between marketing and sales. Thank you to the ON24 team for putting these key questions together.

Measuring and Managing Sales Performance: If You Could Only Track One Metric, Which Would It Be?
If you could only track one performance metric to evaluate the performance of a member of your sales team, which one would you choose? Are you like many that would choose closed sales? Thank you for the great read, Bill Bartlett.

The Art Of The Possible: How To Measure Sales Enablement ROI
So, your company recently invested in a sales enablement solution. Now what? Of course, there are obvious first steps like onboarding sellers and migrating content, but what comes next? Thank you, Ed Calnan on the great insight on what comes next.

The Future Of Events: How Industry Conferences and Big Gatherings Will Work After The Pandemic
The pandemic had a seismic impact on in-person meetings and events, requiring organizers and attendees to adjust to a whole new reality. The idea of events going hybrid could mean that there’s a variety of different experiences, and it doesn’t necessarily mean they have to be at the same time. Thank you for the great read, Todd Bishop. 

Maya Angelou Is Right: Branding Is How People Feel About You
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Thank you, Nancy Marshall, for the thoughtful read.

Emotional Intelligence Begins With Self-Awareness
Your personal awareness and understanding of how your behavior affects others is a huge factor in improving your emotional intelligence. Sometimes our reactions to others seem involuntary and beyond our control. This lack of understanding about how we can best interact with others can create problems. Thank you for the great read, John R. Stoker.

3 Reasons to Gather Employee Feedback During Disruption
Since no one can know how long a crisis will last or what the outcomes will be, the most sensible thing to do is address your employees’ current needs. Thank you for the great insight, Nate Dvorak and Dipak Sundaram.

8 Rules To Mitigate Stress, Prevent Burnout And Sharpen Concentration
When your mind wanders too much, it stresses you out and prevents you from your best performance at work. Thank you, Bryan Robinson, for the help tips to avoid brain fog and burnout.

5 Challenging Experiences I Wish For Every Leader
The more senior we become as leaders, the more important it becomes that we remember the hard lessons.  So that we are never so high that we forget how it feels to be on the other end of our difficult decisions or conversations. Thank you for the mindful read, Kristin Hendrix.

What to do With Fear and Nerves in Communication
Mark Twain has a famous quote, “there are two types of speakers, those who are nervous and those who are liars.”  Nerves happen…they are human. Thank you, Bryan Lemos, for the insightful read.