B2B Reads: Be the Lobster, Writing the Perfect Email Subject Line, & More


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Author Talks: Melody Wilding on Turning Sensitivity Into A Superpower
In her new book, Melody Wilding explores the intersection of high sensitivity and high achievement at work, and acts as an actionable guide to mastering it. Thank you for the great read, Justine Jablonska and Melody Wilding.

Public Speaking For Introverts
Nerves are part of public speaking. The trick is to use them to your advantage. Thanks for the helpful read, Ann Handley.

Curiosity – Remarkable Practices, Unexpected Benefits
Where would we be without curiosity? Curiosity can lead to achievement, happiness, empathy and stronger relationships. Thank you for the great read, Dan Rockwell.

How Cadence Enables Great Leadership Teams
Leadership team cadence is like the drumbeat that helps a leadership team march in rhythm and alignment. Thank you for the great read, Jack McGuinness.

Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts
Mark Harari breaks down the science of positioning and offers actionable tips for creating compelling messaging. Along with some clear cut do’s and don’ts of marketing through a crisis. Thank you for the great read, Kerry O’Shea Gorgone.

10 Tips To Avoid Email Spam Filters
Here’s what you need to know to help your emails avoid those troublemakers that dump the good with the bad in spam filters. Thank you for the great read, Bernard Meyer.

New Ways To Work Anywhere In The World
Covid-19 has changed the way digital nomads do their jobs far from home, and who decides to live their lives on the road. Thank you for the great read, Krithika Varagur.

The Pain of the Never-Ending Work Check-In
Meeting burnout got worse in the pandemic; hybrid schedules could make things even messier. Thank you for the great read, Rachel Feintzeig.

10 Best Practices to Write the Perfect Email Subject Line
A subject line often is the make-or-break text for email. It’s what makes your email stand out among the 100-plus in the average inbox every day. So how do you make a great first impression in inboxes? Thank you for the great read, Evaldas Mochus.

The Pay Is High and Jobs Are Plentiful, but Few Want to Go Into Sales
The work has changed in recent years, but young workers may associate it with high-pressure tactics; ‘talent is limited’. Thank you for the great read, Patrick Thomas.