B2B Reads: Best B2B Marketing Courses for Upskilling in 2025, How ChatGPT Search Reshapes the B2B Buyer’s Journey and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Five Ways B2B Sales Leaders Can Win with Tech and AI By Eric Bykowsky, Jean-Charles Devignes and Cristiana Torres
The most successful B2B players are leveraging technology in five key ways to rewire their approach to growth and outgrow their peers. In this article, this article takes a granular look at these tactics.
Breaking the Consumer Relationship between Marketing and Sales: A B2B Imperative By Stefano (Stef) Masiello
In the competitive B2B landscape, a unified marketing and sales approach is no longer a luxury, but a necessity. By breaking down the handover mentality and embracing shared accountability, businesses can unlock significant growth potential and achieve sustainable success.
15 Best B2B Marketing Courses For Upskilling In 2025 By Dozie Anyaegbunam
According to The CMO Club, here are the best B2B marketing courses for marketers looking to upskill in 2025 and an overview of each course.

Gartner to CMOs: Incremental Improvement Won’t Cut It in 2025 By David Evans
Nice to see both GTM Orchestration and Customer-Led Growth on this list of CMO priorities for 2025.

How ChatGPT Search Reshapes the B2B Buyer’s Journey By Océane Li
In this article, explore how ChatGPT search —  a leading generative AI tool — reshapes the B2B buying process, share my hands-on findings from a simulated buyer journey and offer actionable strategies for marketers looking to stay ahead. 

Want to brainstorm? Get in touch.