B2B Reads: Brand Differentiation, Marketing Careers, The Art of Attribution and More!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Brand Differentiation: What’s It Look Like in B2B Marketing? By Jason Ball
Read to learn why those with a validated level of differentiation see greater effectiveness from every single tactic they use, without exception.

How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn’s Global Product Marketing Leader By Caroline Forsey
Understand the full start-to-finish buyer’s journey — and which aspects should be owned by marketing, and which by sales — and creating a culture that encourages transparent and clear communication between sales and marketing and why it will be vital for your organization’s success in 2024 and beyond.

37 ToFu, MoFu, and BoFu Content Types for Your Sales Funnel Stages By Sam Stemler
Update for 2024, read about the latest strategies and types of Tofu, Mofu and Bofu content. Try these 37 Tofu, Mofu and Bofu content types for every sales funnel stage, as well as after-purchase content to promote brand evangelism.

Marketing Careers: 6 Areas to Explore By Coursera Staff
A marketing career typically involves generating interest in a company’s brand and products, but marketers go about that work in various ways. If you choose to pursue this in-demand work, there’s more than one career path to explore—and lots of growth opportunities. Learn about the different types of marketing and how your interests may align with each one.

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen By Eric Dates
Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment.

The Art of Attribution in B2B: Connecting Marketing to Revenue By Ryan Miller
This blog post explores the emerging best practices for blending left-brain metrics with right-brain creativity by walking you through proven digital marketing attribution methodologies tailored for B2B marketers.