B2B Reads: Closing Myths and Foolproof Demand Gen


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

What coaching an eight-year-old girls’ basketball team taught me about marketing
A great example of how marketing can be learned from the most unlikely places. Thanks for the article, Joe King.

The 4 Things CMOs Can Do To Prolong Their Tenure
In order to prolong your tenure to work, it’s important to know what data is the most impactful to bring to the c-suite. Great article, Steve Olenski.

How to Segment Your Target Audience with Generational Marketing
Nowadays you have to reach multiple generations in marketing who all have different values, mindsets, and behaviors. Thanks for the advice, Neil Patel.

Boost Your Sales by Busting the Top 10 Closing Myths
It’s time to stop selling the way you’ve always been taught to sell and start selling the way your buyer actually wants to buy. Thanks for your thoughts, Jeff Shore.

The Drive to Grow vs. The Drive to Serve
Don’t let your drive to grow drown out your drive to serve and vice versa. Thanks for your insight, Jay Acunzo.

10 Questions Every Sales Manager Must Answer
Don’t let things like lack of good, pure sales management training programs, lack of previous exposure to sales leadership mentors, or poor management styles keep you from being prepared. Thanks for the article, Ken Thoreson.

10 Mistakes that Kill Sales Calls
Simple steps sales leaders can implement to prevent the most common sales call mistakes. Great advice, Scott Gruher.

How to Foolproof Your Demand Generation Plan: Dodge These 5 Common Pitfalls
The top game changers in B2B marketing are orchestrating complex demand generation strategies that span many different lead sources, marketing channels and targets. Thanks for the tips, Hannah Swanson.

It’s a Trap! Why Your RFP Response Rarely Wins
Need help crafting an RFP response? Look no further! Great article, Jason Jordan.

11 Ways to Develop Awesome, Long-term Relationships Where You Work
Whether you are the owner, the manager, the staff, or the intern where you work — developing awesome, long-term relationships sure makes accomplishing the impossible so much more enjoyable. Thanks for your thoughts and tips, Dan Waldschmidt.