B2B Reads: Content isn’t King, One Big Rock, & AI in Digital Marketing


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Why Content Isn’t King in Leadership Communications
I’m not saying information isn’t valuable, it is. Information may critically educate and enlighten. But while information informs, it doesn’t typically inspire. Thank you, Joel Schwartzberg, for the great read.

Reinventing the Watercooler Effect: How Virtual Cross-Company Encounters Can Increase Innovation In A Hybrid World
For nearly 50 years, organizational leaders have celebrated the watercooler effect—the power of an office amenity to bring together acquaintances from different departments and spark eureka! Moments. But for the past year-and-a-half, hybrid and remote work has stymied the number of spontaneous face-to-face interactions taking place around company watercoolers the world over. Thank you for the great read, Katheryn Brekken.

Hoping To Succeed As A Leader? It’s Time We Had A Talk
The talk we need to have is about risk. In both subtle and overt ways, risk is what leadership is all about. Its role is both threatening and life giving. Thank you for the great read, Larry Robertson.

Put One Big Rock On Your Calendar
The end of this week is your last opportunity to put a big rock on next week’s calendar. Once day-to-day urgencies appear, they prevent you from accomplishing important tasks. Thank you, Dan Rockwell, for the great read.

B2B Marketing Strategies for a Post-Pandemic Environment
While we are now technically in a post-pandemic environment, stronger variants are now showing signs of a possible similar situation. Whether we experience another shutdown across the world is uncertain, but one thing is very clear: Marketing has changed forever. Thank you for the great read, Kartik Anand.

Punch Up Your Writing With These 4 Power-Packed Tips
Study these four tips and related before-and-after examples to get ideas for peppering powerful verbs into your writing. Thank you for the great read, Ann Gynn.

Marketers Tout the Return of In-Person Events
As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events. Thank you for the great read, Anne Field.

How Artificial Intelligence Is Changing the Future of Digital Marketing
The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment. So it is necessary to understand how this works. Thank you for the great read, Mitul Makadia.

Rethinking New-Manager Development: An Operating System To Support Success
It’s daunting to think about how you could translate your experiences into lessons new managers can learn from and apply. It takes “time in the job” to learn to manage. Thank you, Art Petty, for the great read.

Boost Your Self-Esteem In Six Practical Ways
Self-esteem is your overall opinion of yourself and your belief in your abilities and worth. It affects how you make decisions, your relationships, and your emotional, physical and mental health, so it’s vital to ensure it’s healthy and well balanced. Thank you, Rachel Miller, for the great read.