B2B Reads: Improve Networking Skills, Personal Branding for B2B Marketers, Exude Confidence in Meetings and more.


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Test Management as Part oif Agile Software Projects By Wiebke Bohrmann
Project management expert Wiebke Bergholz explains what test management is, how it’s structured, and why it is an important part of agile project management.

7 Expert Tips to Improve Your Networking Skills By Anna Rubkiewicz
Strong networking skills are one of the most useful abilities you can have.  Practice is important.  Read on to learn how to improve.

SMB Sales Strategy: How to Sell to SMB Customers in 2023 By Anna Hunyadi
If you don’t have a sales strategy for SMB leads, now is the time to create one.

Inbound Sales Strategies: 6 Strategies to Attract + Close More Deals By Victor Ijidola
Read to dive into the definition of inbound sales and a few differences from outbound sales strategies and read about a few inbound sales strategies and tools to help you attract and close more deals.

5 Top Sales Team Performance Metrics You Should Be Tracking By Anthony Iannarino
Five top sales team performance metrics you should be tracking to help your team crush their targets.

That Dreaded First Call! By Colleen Francis
Dread that first call? Many sellers struggle with what to say when calling a prospect for the first time. Here’s what Colleen says works!

Why You Should Be ‘Cloning’ Your Best Customers to Grow Your Business by Iris Kelley
By analyzing your most successful customer interactions and understanding customers’ goals, you can better inform your marketing efforts to replicate your best and favorite customers. Iris tells how it’s done and breaks it down into a few key steps.

Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast] Podcast & Show Notes by George B. Thomas
You might just change your perceptions about personal branding, especially if you think it’s “not for you.” Listen and/or read to learn more.

5 ways to exude confidence in meetings, even if you aren’t By Joel Garfinkle
If you want to start shining as a confident leader the second you enter a meeting room, use these behaviors at every opportunity. By practicing at your lower-level meetings, you’ll be sure to exude confidence in higher-level ones, as well.