B2B Reads: Innovation Freeze, LinkedIn B2B Marketing, and The Perfect Storm


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Buying/Selling Vs Buyer/Seller
Shifting your vocabulary from buying/selling to buyer/seller forces you to change your perspective about how your customers buy. Thanks for your thoughts, David Brock.

Don’t Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]
Great podcast on where we can set the bar in order to thrive rather than just survive. Thanks, Kerry O’Shea Gorgone.

Innovation Freeze: Why Major Companies Are Losing Their Markets and Talent
Despite all the changes we’ve faced in the past year, innovation is surprisingly down for many industries. Great read, Barry O’Reilly.

The Perfect Storm Facing Post-Pandemic B2B Marketing Teams
Many B2B marketing teams aren’t equipped to adapt to some of the permanent changes that this pandemic has brought on. But why? Thanks for your insight, Johannes Hoech.

The Best 15 B2B Sales Books for Hungry, Motivated Sales Reps
Looking for some reading recommendations? Look no further! Thanks, Lusha.

LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
With the traditional methods for engaging prospects unavailable at the moment, there are some underused methods that we can take advantage of still. Thanks for the advice, Melissa Koski Carney.

5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing
A look at how 2020 had a positive impact for these black-owned business leaders. Great read, Ann Gynn.

How to Drive Sales and Marketing Alignment in an Enablement Role
Everything is connected to everything, and sales and marketing alignment are more important than ever in today’s world. Thanks for the tips, Tamara Schenk.

Video for Sales Emails: How to Use Video to Book More Meetings
Some step-by-step tips for using sales videos in your email outreach. Thanks, Riviera Lev-Aviv.

Will Marketers Return to Offices in 2021? What Companies Need to Know [Data + Expert Tips]
A look at the future of coming to the office and how that may affect company culture. Thanks for your thoughts, Caroline Forsey.