B2B Reads: Measuring Success, Top Sales Podcasts, and More


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor
Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better. Here, we’ll go over what that means, how to measure it and provide steps you can take to improve your sales process.

Video Marketing Analytics: A Comprehensive Guide to Measuring Your Success by Khoshant Lande
As video content continues to dominate the digital landscape, businesses are increasingly leveraging this powerful marketing tool to engage with their target audiences. Here’s how you can ensure your video marketing efforts stand out and deliver the desired results.

Top 35 Sales Podcasts + Best Episodes for 2023 by Amy Copadis
By listening to the best sales podcasts, you gain insights from high-performing sales professionals, discover what’s happening in the sales world, and learn what other teams are doing to meet daily challenges.

Great Sellers are Great Researchers. Here Are 6 Tips On What to Look For by Paul Petrone
Top-performing salespeople research prospects twice as much as their peers. So, what research should you do? And what’s the best way to get that information?

How to encourage SDR resilience in tough selling conditions by Anthony Mennie
When selling conditions get tough, it’s challenging to motivate SDRs and keep productivity up. Investing in our SDRs’ resilience is a win-win for both the individual and the company under any circumstance, but even more so when times are tough.

Using KPIs to Benchmark Excellence in B2B Sales Management by Anthony Iannarino
Sales leaders use many key performance indicators to assess their sales teams, but sales leaders and managers need their own set of KPIs to assess their own performance. Here are some KPIs that you can use to assess and benchmark sales leaders and managers.

Analytics for Marketers by Fabrizio Fantini and Das Narayandas
Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. Here’s an overview of three main types of analytics and when to use them, with a focus on sales and marketing.