B2B Reads: Patience & Urgency, Business Agility, and Brand Storytelling


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

What Good Leaders Do When Replacing Bad Leaders
Any leader who is assuming a role previously held by someone else has to face their predecessor’s legacy, but those who are replacing poor or controversial leaders have a special challenge. Thank you for the mindful read, Andrew Blum.

The Pandemic’s Impact on Marketers’ Email Strategies
How has the COVID-19 pandemic affected your email strategy, if at all? For about 50% of marketers, the pandemic has led to changes in their email strategies over the past year. Thank you for the insightful read, Ayaz Nanji.

How Do You Combine Patience and Urgency?
Since patience and urgency are pretty much the opposite of each other, it’s easy to think that they’d be mutually exclusive but thats not necessarily true. Here are a few other distinctions between patience and urgency that may be useful. Thank you for the great perspective, Eblin Group.

Five Ways to Improve Marketing Campaigns to Drastically Increase Demand
Every marketing campaign is different, but there are a number of factors that can reliably contribute to their success. Whether you’re a SaaS or product-based business, all good campaigns start with a clear marketing strategy. Thank you for the great read, Richard Conn.

How to Leverage Buyer Intent to Maximize Marketing Campaigns
The use of intent data, helps marketers understand the behavioral patterns of customers both potential and actual. Intent data offers a company knowledge about why its marketing efforts do or don’t lead to conversions and how to change a marketing program to correct any issues. Thank you for the informative read, John Allen.

Business Agility Is the New Norm. Do You Have What It Takes?
Now that you are probably saving hours on your commute, on top of days saved on travel—how effectively are you using your time? How agile is your team with their time? Thank you for the insightful read, Aaron Jackson.

What is a Persuasive B2B Customer Testimonial?
Buyers are influenced by what other customers think, making customer testimonials a crucial decision factor. Thank you for the great read, Shannan L. Seely.

6 Strategies for Leading Through Uncertainty
If there was ever any doubt about the importance of a leader’s ability to navigate change, uncertainty, and disruption, the emergence of the global pandemic in 2020 made this necessity abundantly clear. Thank you for the great read, Rebecca Zucker and Darin Rowell.

Brand Storytelling Is A Competitive Advantage
Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable. Yet, B2B marketing professionals often struggle to create compelling stories. Thank you for the insight, Ian Bruce.

4 Content Types That Get Non-Organic Traffic, According to Content Strategists
Non-organic traffic can be a bit harder to come by, which is why, when creating non-organic content, you want to ensure that it will drive results. The you for the great read, Flori Needle.