B2B Reads: Reimagining B2B Customer Engagement, The Pre-Decision Gap and more!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

The Pre-Decision Gap: 84 Percent of B2B Deals are Decided Before Marketers Even Know About the Buyers by Richard Carufel
The new research makes it clear that B2B organizations should exert considerable marketing effort to create awareness and develop a relationship with members of the buying committee early in the buying process to create a competitive advantage. In doing so, buyers are influenced towards their solutions sooner, simplifying the buying process and contributing to a better long-term customer experience.

Reimagining B2B Customer Engagement in An Experience Economy By Diana Kander
Here are some methods for your B2B organization to reimagine your client experience and become an engagement leader.

The Best B2B Marketing Tools to Drive Awareness, Acquire Leads, and Create Demand By Marissa Taffer
Of the many popular and emerging marketing tools available today, here’s a curated a list of the best of the best for every sized business. If you’re looking to build a new stack or optimize the one you’re currently using, consider this list before you go any further!

Revolutionizing B2B Marketing: Mastering the Funnel for Lead Nurturing and Sales Success By James Sandberg
Understanding and mastering the B2B marketing funnel is not just beneficial – it’s essential. This blog post is your guide to navigating the complexities of the B2B marketing funnel, from nurturing leads with targeted content and account-based marketing to measuring ROI and optimizing the sales cycle.

A Guide To Driving Revenue Through B2B Content Marketing By Sarvesh Bagla
Discover the power of content marketing in driving B2B sales in this insightful post. We delve into effective strategies for creating engaging, informative content that resonates with your business audience. Learn how to leverage various content formats like whitepapers, case studies, and blogs to establish thought leadership and build trust with potential clients.