B2B Reads: Sales Reality, Budget Smarts & Content Strategy

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

How Modern B2B Sales Really Works (If Your Activity Sucks, Everything Else Will Too) —by Haris Halkic

A crisp LinkedIn post that debunks the myth of “more activity = more outcomes.” Haris emphasizes that it’s the quality of sales activity—metrics, sequences, mindset—that truly moves the needle.

2025 B2B Marketing Budget Planning Guide — by John Arnold, Principal Analyst, Forrester

This guide offers clarity on where B2B marketing budgets are headed: modest growth at best. It urges strategic investment in AI, partner ecosystems, and retention, while reinforcing cross-functional collaboration.

Content Restraint: Marketing’s Most Overlooked Strategy — by Robert Rose, Content Marketing Institute

A thoughtful take on a rarely discussed tactic: knowing when not to publish. CMI highlights that reducing content clutter can actually elevate focus, quality, and impact.

19 Expert Tips: Using AI to Help Your Marketing Ops — by Ann Gynn, Content Marketing Institute

AI can be a game changer for marketing operations—this post compiles practical, expert guidance on streamlining workflows, improving campaign agility, and enhancing planning effectiveness.

Boost Sales by Addressing the Emotional B2B Buying Journey — Gartner Research

Gartner explores how emotional dynamics in B2B decision-making—fear of failure, loss aversion, risk perception—can shape deal outcomes. Addressing these emotions builds trust and drives conversion.

Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.