B2B Reads: Salestech, Sensory Language, and Meetings That Don’t Suck


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic
Despite all the challenges brought on my COVID-19, sales enablement has remained consistent if not growing even larger. Thanks for the tips, Angelina Lawton.

Salestech is the new martech, and it’s supercharging both professions
A look at how salestech is taking over the sales and marketing world. Thanks for the insight, Scott Brinker.

Align Your Markets, Organization, and Strategy Around Customer Needs
An interview with Jim Kalbach about his book ‘Jobs To Be Done’. Thanks, Braden Kelley.

Why You Might Want to Be More Negative in Your Marketing
An interesting look at how embracing the negative can sometimes be a good thing for your marketing strategy. Great read from Corey Wainwright via HubSpot.

How to Run Marketing Team Meetings That Don’t Suck
Meetings can suck sometimes, but they certainly don’t have to. Thanks for the advice, Allie Decker.

From CMO to CEO: modern leaders must equate marketing with business strategy
A look at how putting marketing strategy at the heart of business makes for better leadership. Thanks for your insight, Paul Evans.

Sales is NOT Marketing’s Customer – So Stop Saying So
Sales and marketing are equal partners and both are critical in creating value for your customers. Thanks for your thoughts, Brian Hansford.

How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips]
A look at the power of sensory language in your blog posts and how to make the most of it. Thanks for the tips, Jay Fuchs.

Pleasing the Unpleasable
Don’t waste your time trying to please the unpleasable. Some words of wisdom from Seth Godin.

How To Build A Revenue Engine For A Digital-First World
Digital marketing is bigger than ever thanks to the many changes of 2020, here’s some insight on how to succeed in this digital-centric environment. Thanks, Andrea Bartman.