B2B Reads: Say Hello to Opportunity-Based Marketing, Attract New Customers with Social Media and More!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Opportunity-Based Marketing for B2B Marketers By Salesforce
Align with sales and turn your opportunities into customers. You’re a B2B marketer, so you already know about demand generation and account-based marketing (ABM). Another strategy is gaining momentum, and it might pique your interest. Say hello to opportunity-based marketing (OBM).

How to use intent signals for B2B sales & marketing By Usergems
Learn how to identify, interpret, and use intent signals to accelerate your sales & marketing efforts. This guide will show you how to identify, interpret, and use intent signals to boost your marketing success.

B2B Social Media Marketing Tips to Attract New Customers By Christina Newberry, Hannah Macready
B2B social media marketing is one of the best ways to build your brand and find your audience. Here’s how to get started.

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points By Brian Land
The digital revolution harbors immense opportunity for those who embrace cross-functional alignment and unwavering customer-centricity. With the right steps, agile teams can seamlessly collaborate across Marketing, Sales, and IT to build buyer-centric experiences. Here’s how to get started.

Top 100 B2B Marketing RSS Feeds By FeedSpot
The best B2B Marketing rss feed list curated from thousands of rss feeds on the web and ranked by relevancy, authority, social media followers & freshness.

Connecting The Dots To Maximize The Business Impact Of Media By Stephen Diorio
The New Rules for Planning, Deploying, and Optimizing Media at Scale in a Modern B2B Enterprise

Harnessing Marketing Automation to Supercharge Sales By Spencer Davis
Here’s how integrating your marketing automation platform with your CRM and sales enablement tools can drastically enhance the benefits of automation throughout the sales process.

Want to brainstorm? Get in touch.