B2B Reads: Short-Form Video Success, Inflation-Proof Your Marketing, & Workplace Stress


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

5 Steps Every 1-Person Sales and Marketing Team Should Follow
Having one person in charge of both sales and marketing makes sense for new startups and smaller businesses, but it’s tough. Other companies have entire teams dedicated to each function, yet you’re responsible for both creating pipeline and for closing opportunities. If you feel like you need to be doing everything, you don’t. Thanks, Kenneh Burke, for these great steps that single person sales and marketing teams can take.

How B2B Brands Can Find Success With Short-Form Video
With over 3 billion downloads and counting, TikTok is already a go-to platform for B2C marketing, generating significant brand awareness and engagement for brands. Now, the principles of this platform are beginning to prove their worth for B2B marketing as well. Thank you, Lora Kratchounova, for these insights to help B2B brands not be left out of this huge potential market.

Five Things You Need To Be A Highly Effective Leader During Uncertain & Turbulent Times
A team will follow someone who they believe will make the right decisions and has the right vision for the future. They’ll trust someone who is focused on their best interests. A leader must believe they are that person and demonstrate confidence in steering the ship. Thank you, Yitzi Weiner & Alex Mortman, for your insight in the qualities that successful leaders must hold.

5 Strategies for Using Your Hands In Presentations
Some presentation coaches promote this artificial behavior by calling a presentation a “performance.” They direct people to gesture in certain ways or to hold their hands in some odd position. For most people, it feels awkward to them and their audience. John Millen, provides some great insight into how to stop giving presentations and start having conversations, making speakers and audience members more relaxed during presentations.

Stop Tinkering with Your Corporate Strategy
In a fast-evolving competitive environment, businesses can be tempted to routinely update their strategy. This is a mistake. Strategy setting should occur once a decade. Despite management folklore, they’re not “constantly reinventing themselves. Thank you, Dan McKone, for this great insight into navigating corporate strategies.

How Any Small Business Can Inflation-Proof Its Marketing
Don’t be fooled by the age-old narrative that data collection and other marketing technologies are out of reach for small businesses.Dave Charest, provides some great tips to optimize marketing strategies for small businesses.

Today’s B2B Buyers Are Calling The Tune
B2B marketing is a dance between the marketer and the customer. But technology will not play the same tune this year. The tempo has changed. The music is different. And the dance steps are faster. Marketers and customers once did the tango and now they are doing the twist. Thank you, William Terdoslavich, for your insight into how marketers can better understand the changing tempo and keep to the time.

Manage Workplace Stress
Leaders can reduce stress by helping their people better manage it. Understand that leaders don’t create stress for others. Instead, they create conditions that, taken together with whatever is going on in people’s personal lives, can increase stress levels and decrease productivity and job satisfaction. Thank you, Naphtali Hoff, for providing insight into a leader’s role in reducing workplace stress.

What Are You Avoiding?
Avoidance. We all do it, whether it’s keeping away from someone or not doing something. Sometimes we change the subject when it drifts into awkward territory. Other times we talk around hard topics. Or we put off that tough task. Avoidance is a coping mechanism. Sometimes it’s helpful. Like when we see a downed power line or a snake. Thank you, Gregg Vanourek, for providing insight into why we avoid and the problem with avoidance.

Building a More Adaptable Sales Force
Compared with other business functions, sales has a tendency to be less adaptable. At many companies, the sales process remains the same for long periods of time. Now, as digitization changes the way many customers buy, sales teams need to evolve continuously. Thank you, Prabha Sinha, Arun Shastri, Sally E. Lorimer, and Namratha Agarwal, for putting together these four priorities to help organizations evolve through their sales process.