B2B Reads: Shorten Your Sales Cycle, Create Memorable Campaigns, Start a Partner Program and More!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

7 Winning Strategies to Shorten Your B2B Sales Cycle By Reena Aggarwal
From identifying potential leads to successfully sealing the deal, Reena guides you through winning tactics to make your sales cycle less complex.

There is No Such Thing as Pure B2B Marketing By presciant
B2B marketing needs to be rethought, reinvented, and repositioned. Here are some ideas to stimulate your thinking. It starts with a fundamental truth:  B2B purchase decisions are made by people.

How to Generate More B2B Leads for Your Sales Team — Plus Expert Tips and New Data By Meg Prater
Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, Meg has rounded up some strategies for helping you bring in new B2B leads.

B2B Brand Awareness: How to Craft Memorable Campaigns By Amy Collins
how do you make sure you’re creating memorable marketing that truly makes a difference? You’re in the right place because Amy deep dives the B2B brand awareness strategy in this blog.

10 Crucial Factors That Can Influence Your B2B Marketing Strategy By Jenny Chang
The line between B2C and B2B marketing is often blurred and yet real differences exist between B2B and B2C marketing. Here are ten main factors that make B2B markets special as well as so different to consumer markets.

How to Start a B2B Partner Program: The Essential Guide By Referral Rock Team
Find out what sets each type of B2B partner program apart, how to identify the best partners for you, and some of the best B2B partnership advice to follow.